CTR for review sites?
- Thread starter sergit
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My CTR right now is only 18% total. I have 3 products reviewed on the site. Running it on Google content and search atm.
I understand there are several factors CTR depends on. I just want to know what CTR people 'normally' have on this kind of sites.
:stonedsmilie:
I understand there are several factors CTR depends on. I just want to know what CTR people 'normally' have on this kind of sites.
:stonedsmilie:
I'm sure the variables are too many to count, but I have a decent review site that gets 22-33% CTR, depending on the landing page style I use. I've done some experimenting with longer LPs that do more preselling, where the CTR was lower but perhaps the conversion rate will be higher. Unfortunately the offer seems to have tanked and so I never found out conclusively. I've had LPs with much higher CTRs but very poor presell that didn't convert at all, so I think it's a matter of finding an optimal combination of elements. It can be a tradeoff in increasing your CTR and lowering your CR...
Some simple things that I found increase my CTR on the review site (and any site, really) are to make a variety of ways to reach the offer, since you'd be surprised how little some people know about navigating a web page. For example, I will have a product image/screenshot be a link, have a button-style image link, and also a plain blue underlined text link. This way, only a fucking blind alien wouldn't know where to click if they want to...
Some simple things that I found increase my CTR on the review site (and any site, really) are to make a variety of ways to reach the offer, since you'd be surprised how little some people know about navigating a web page. For example, I will have a product image/screenshot be a link, have a button-style image link, and also a plain blue underlined text link. This way, only a fucking blind alien wouldn't know where to click if they want to...
Hmmm, I wouldnt be so occupied with CTR anyway, what matters most is the energy and money you are investing into traffic, and conversion of actual sales. If you have a feeling you are getting good conversion for your effort, who cares about CTR of landing page review.
But if you really like numbers, 18% isnt bad at all, but as I said it all depends on sale conversion in the end. And hey as malpais said, those buttons can help a bit, thos blind people also own credit cards hehe
But if you really like numbers, 18% isnt bad at all, but as I said it all depends on sale conversion in the end. And hey as malpais said, those buttons can help a bit, thos blind people also own credit cards hehe
Thanks malpais and imfusion
Yeah, my site is blind people friendly :liebe028:. Clickable product images, big 'visit site' buttons, text links... Also articles page and RSS news page for more content.
Slightly different question - when do you consider the offer converts or not? For how many clicks you let it run before make a decision? I only promote it by PPC for now (learning SEO) so it's an important question for me.
Thanks
Yeah, my site is blind people friendly :liebe028:. Clickable product images, big 'visit site' buttons, text links... Also articles page and RSS news page for more content.
Slightly different question - when do you consider the offer converts or not? For how many clicks you let it run before make a decision? I only promote it by PPC for now (learning SEO) so it's an important question for me.
Thanks
Do you use free tracking software like prosper202 or adtrackz?
Those are essential for good PPC advertising. Watch your ROI and while you are in + why removing the campaign, as long as it is profitble at least 10% just keep it, its hard enough to find a positive campaign anyway..
Those are essential for good PPC advertising. Watch your ROI and while you are in + why removing the campaign, as long as it is profitble at least 10% just keep it, its hard enough to find a positive campaign anyway..
Thanks
Yeah, positive ROI is good. The thing is I have 0 conversions. I have 3 offers on review site, the 'best one' of course is getting most clicks then second and last. 2 are CPA and one CPS offer. As I said CTR to offers is around 18% but no conversions. It's a health niche, the offers look good, AMs claim they convert. So idk where the problem is and how many clicks makes sense to send to the offer hoping it will convert :uhoh2:
Another thing I'm not sure about and it's obviously a newbie question - why a review site is better then direct linking?
Initially I did DL evenly rotating same 3 offers. So CTR was 100%. Now I have a review site with 18% CTR. I understand that review is needed to pre-sell the offer. But with such difference in CTR does it make sence? :eek7:
Hope I'm making sence. Thanks
Yeah, positive ROI is good. The thing is I have 0 conversions. I have 3 offers on review site, the 'best one' of course is getting most clicks then second and last. 2 are CPA and one CPS offer. As I said CTR to offers is around 18% but no conversions. It's a health niche, the offers look good, AMs claim they convert. So idk where the problem is and how many clicks makes sense to send to the offer hoping it will convert :uhoh2:
Another thing I'm not sure about and it's obviously a newbie question - why a review site is better then direct linking?
Initially I did DL evenly rotating same 3 offers. So CTR was 100%. Now I have a review site with 18% CTR. I understand that review is needed to pre-sell the offer. But with such difference in CTR does it make sence? :eek7:
Hope I'm making sence. Thanks
A review site is only best in certain niches, you've gotta realise that some products don't need reviews and the visitor simply wants the service asap so a basic presell will do. Most merchants don't do well at converting a direct hit, that's why they get most of their trade though affiliates who presell the product for them first. Reviews give an authority opinion = +trust = conversion.
fwiw my review sites with decent targeted traffic get a 50-60% ctr. Obv. traffic quality is the #1 variable that affects ctr with call to action buttons second.
fwiw my review sites with decent targeted traffic get a 50-60% ctr. Obv. traffic quality is the #1 variable that affects ctr with call to action buttons second.
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