Day parting thresholds?

[mpbiz]

I have a campaign right now that has been running since Jan. 28th 2013.

80 conversions, 4,626 clicks, $2,194 spent, and I'm starting to see a clear pattern that I get 0 conversions during specific hours of the day. However, these same hours have less clicks than the others like 20-40 visitors total vs. 200-300 during my peak hours.

Do I have enough visitor, money spent, and time data to be able to cut these non-converting hours? Or has not enough time passed?

Curious what some of you use as your dayparting thresholds.

 

[jsphfcll]

how much over cpa have you spent during that time? 5 - 10x... prob safe to cut it

 

[mx=headroom]

I just run 24/7 on my ecom site

but I get conversions pretty consistently aside from ~3-6am and during that time I don't get enough clicks to worry about it.

If you're talking 20 visits over the month and a half I would say just go ahead and kill it. (That is if you're checking multiclick conversions)

 

[mpbiz]

First sale is $27 with some upsells and down sells... looks like enough $ has been spent and time has passed time to make some cuts.

Also, what about cutting referrers? 2-3x CPA?

 

[vinnythejinny]

Give it whole 2 weeks before you cut it, unless of course its too costly to run it during that time.

You can cut referrers with 0 conversions and 3 X cpa. These are just shitty sources that wont work