I'm in a somewhat odd situation.
Two years ago (Almost) a individual and I decided that we would build/develop a hip hop music site. I know absolutely nothing about hip hop outside of the little I've read online. My part of the site development was going to be marketing and SEO while someone else delt with the content, layout and all the other stuff.
Well two months into the project the other guy bailed out to go work in the 'real world' and I was left with the site that I paid for, did SEO work on, ect.
Over the course of that time I've done the whole WP robot thing, taking content & videos from youtube, posting re-written articles myself every so often. As time has gone on, the traffic has just kept growing and growing. With the last panda update (I assume that was it), the traffic has more than quadrupled. I've now been able to hire a Filipino assistant who is now writing 3-4 articles for the site per day on hip hop. However now my concern is - How do I manage & grow a site that's getting decent attention without knowing anything about the niche.
I'm extremely happy to see the traffic and ad revenue come in. Even more so the fact it's in a growing niche. However I'm concerned with how to 'take it to the next level' so I don't suckle at the teat of Google forever since they're so fickle.
My current plan of action looks like this :
#1 Develop a decent newsletter
#2 Develop a forum
#3 Build-out facebook and other social campaigns
#1 is done and I'm getting subscriptions, however I need to get a good looking newsletter developed and start getting good content in it now. I'm thinking of doing weekly or bi-weekly CD giveaways. As for #2 I've got the forum set up, however I need to hire someone to populate it with content. This will be somewhat pricey but I'm willing to invest into it. I think forum is a good idea because people are typically loyal once you've got them posting. Also has a decent pull to get people to start writing content for the main site.
#3 Is where I'm having a problem. I can get email optins quite easily, however my facebook 'likes' are growing only by 3-5 per day. I've been running some ads on facebook, however my current spend per like is about 50c or so. I don't know if that's a normal cost to get organic likes, however it seems I could do better.
Any insight would be greatly appreciated
Two years ago (Almost) a individual and I decided that we would build/develop a hip hop music site. I know absolutely nothing about hip hop outside of the little I've read online. My part of the site development was going to be marketing and SEO while someone else delt with the content, layout and all the other stuff.
Well two months into the project the other guy bailed out to go work in the 'real world' and I was left with the site that I paid for, did SEO work on, ect.
Over the course of that time I've done the whole WP robot thing, taking content & videos from youtube, posting re-written articles myself every so often. As time has gone on, the traffic has just kept growing and growing. With the last panda update (I assume that was it), the traffic has more than quadrupled. I've now been able to hire a Filipino assistant who is now writing 3-4 articles for the site per day on hip hop. However now my concern is - How do I manage & grow a site that's getting decent attention without knowing anything about the niche.
I'm extremely happy to see the traffic and ad revenue come in. Even more so the fact it's in a growing niche. However I'm concerned with how to 'take it to the next level' so I don't suckle at the teat of Google forever since they're so fickle.
My current plan of action looks like this :
#1 Develop a decent newsletter
#2 Develop a forum
#3 Build-out facebook and other social campaigns
#1 is done and I'm getting subscriptions, however I need to get a good looking newsletter developed and start getting good content in it now. I'm thinking of doing weekly or bi-weekly CD giveaways. As for #2 I've got the forum set up, however I need to hire someone to populate it with content. This will be somewhat pricey but I'm willing to invest into it. I think forum is a good idea because people are typically loyal once you've got them posting. Also has a decent pull to get people to start writing content for the main site.
#3 Is where I'm having a problem. I can get email optins quite easily, however my facebook 'likes' are growing only by 3-5 per day. I've been running some ads on facebook, however my current spend per like is about 50c or so. I don't know if that's a normal cost to get organic likes, however it seems I could do better.
Any insight would be greatly appreciated
