Direct linking to offers, or redirect on landing page?

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bb_wolfe

bb_wolfe

Medicinal KFC
Jan 1, 2008
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Does any affiliate company or offer allow this?

If it doesn't say not to, can you assume it's kosher or is it just a standard no-no to do?

For example:
Domain Restrictions: Search publishers may not direct traffic from any search engine directly to the landing page url for this campaign. All traffic must be directed through a publisher owned intermediary site, and the advertiser (FWP) url must not be used as the Display URL in your ad text.
If I had the PCC campaign point to landingpage.com, and landingpage.com automatically forward to www.offer-URL.com, would that be violating the domain restriction?

What do you guys do? I'm assuming 99% use a great landing page, but in case I'm wrong, tell me what the norm for redirects via your landing site is.
 


A simple redirect won't get you out of that clause with the advertiser. They want a full site that requires the visitor to perform a click to get through the tracking link to the merchant landing page.
 
Dullspace said:
A simple redirect won't get you out of that clause with the advertiser. They want a full site that requires the visitor to perform a click to get through the tracking link to the merchant landing page.
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That's kind of what I thought, and that's cool with me. Are there any instances where the advertiser wants you to direct link to them?
 
Most advertisers let you go through a jump page that I've found. One place I've had an issue with redirects is with CJ companies. Had a big problem with savings.com ( who's now banned from CJ ) on there as they said I was forcing clicks. Tried not to pay but I got paid out in the end. The best bet is open the communication channel with your affiliate manager or advertiser. Even if it says you can't do something sometimes the rules can be flexible. Unless it comes to incentivized offers. That's the only one I know that's line in the sand style.
 
bb_wolfe said:
Are there any instances where the advertiser wants you to direct link to them?
Click to expand...

Unless an advertiser specifically says not to direct link, I always take it as it's okay to do so. Although in most cases you will have better results with your own landing page.
 
Generally it's better to pre-sell them on your own landing page, in my opinion. You also have a chance to collect demographics so you can re-market to them later.

You may also have some quality score issues if your destination url ends up different than what your ad says.
 
adityasfs said:
Also depends upon the PPC search engine you are using !. Redirects, Direct Linking etc. doesnt work on google anymore. They instantly dissapprove it !

It works well on YSM and other 2-tier PPC engines !
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That's funny. I probably have around 100 direct linking campaigns running on google right now and there hasn't been any problems other than similar display urls at which point I will buy a cheap domain and forward it to the affiliate site. I have never been instantly disapproved!

johnaxe
 
You can also try direct linking by advertising on social network advertising like FB ads or Social Media, tho that shit has never worked for me.
 
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