Do you go after many niches or concentrate on one at a time?

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ubaidabcd

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Dec 12, 2006
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I've been using the "see what sticks" method, just creating thousands of keywords for a particular offer, starting a campaign and start tweaking. I'm not having much luck with this method. So, I'm thinking to research a particular niche before hand find which keywords/phrases would be profitable and get ads, keywords, landing pages and articles written around that particular keyword or phrase. Then test the niche heavily, split-testing ads and offers, etc.. Instead of just getting thousands of keywords that relate to the offer and sending them directly to the merchant. I've gotten lucky with a couple offers, but deep down I know it was just luck and not skill. Which makes me not confident in what I'm doing.

With the first method I've been using first I would create about 10K keywords, and I'm using YSM, each adgroup has a limit of 1K keywords. This method is taking a lot of time and energy and I'm not getting anywhere. I figured I would start a campaign with 10K keywords and track which keywords are converting, and delete irrelevant keywords. Problem is, that with all those keywords. I'm not seeing a consistent pattern with those keywords, most of them are a one-time, sometimes two-time deal, then they stop converting. Then I've had keywords convert that were completely irrelevant. Then there are other keywords, they are related to the offer, but don't convert, and then I'm confused about deleting them. I have probably about 6 campaigns going, and I just don't have enough time to test them all heavily, it's requiring much more work than I had thought. So, I think I need to reduce the number of niches I'm working on. Put all my time and energy into a particular offer and see if I can succeed. If I can do the correct research beforehand, combined with quality content and landing pages, and the right amount of testing, I think I would have a better chance at succeeding, and end up learning more at the same time than just gambling with the "see what sticks" method.

I need to change how I'm doing things since I can't keep repeating the same method if I'm not getting results.
 


Focus on ONE niche, and make a REAL website of REAL value with REAL content on that niche. Once you've given it all you've got and made a success out of it, go onto another niche which is still VERY closely related to the niche of the first site. Keep going bit by bit and you should end up with a network of closely related and succesful sites. This is the same model I've been using because it makes promoting a new site much easier as your giving it life (in terms of SEO and cross promotion) through your other closely related sites. This should be your blueprint for now ubaidabcd, once your making some sustained revenue you can try new shit. And ffs if your PPC campaigns aint working then kill em off quickly. And leave the BH shit until after you've got some sites so you can give em juice and make the effort worthwhile.

BLEHHH....

NOW RUN BOY, RUN FOR DER AM GOLD IN DEM TUBES!
 
Good advice from demon.

I think everyones in the 'gold rush days' of stick up a one page site, throw some keywords in and make X amount of money. Repeat that 10000000 times and bang.

I think those daysare coming to an end, and the people that were making money from that wont for much longer.

It's best as demon said to build a site, proper content, proper mailing list, blog, whatever, then dig deeper. How can you squeeze more money out of this. Could you build another site, that will interest the traffic of your current site, promoting different things?

Will this branding, nice big website etc, be a nice platform to release your own products?

Rather than hit and run - hit, and then get to know the people you've ran over, reverse and hit them again.
 
I think this is sound advice as well.

It has been the backbone of what I have been doing for a long time now. I based my idea on having multiple network of sites and building on them to slowly grow what I do.. one day at a time. It does take some work/knowledge to pull off right.

I even go so far as to register domains in other names, different hosting accounts/IPs, different templates and niches, different linking methods, etc...

Yeah, I'm not rich ( define rich though ).. and it has taken some time to do, but I am glad I did it. I live very comfortably and have not very many worries in life. Plus any time I want to release a new site, I have a solid network of sites that can easily help promote my new ventures. My ROI is a lot better and faster then when I first started now that I have networks to back up the new site. I even get offers to sell my sites sometimes which is added revenue since I can easily replace them within my own networks.

Demon's advice here has been repeated on this forum before and even on other sites like Eli's. This bit of advice is about the best information anyone can give you and is one of the 'gems' in this forum.
 
I'm trying to go one or two at a time with the goal of many niches for stability. I have 3 that work well, I want 10 that work well. So I just pick one give it a run if it works a bit I will tweak and mess with it then repeat.
 
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