Does putting Adsense/Email Subscribe on your Landing Page hurt lead conversions?

[riddarhusetgal]

I have a quick question. I built a blog which is basically a landing page for an affiliate product.

My questions are:
1) Does Adsense affect lead conversion? My thinking is, if they don't sign up as one of my leads, I can get a click from them.

.....On the other hand, if they click on one of the ads, maybe they won't click back.

2) Should I put an email subscriber field on there? I've told visitors that once they signed up, if they had any questions, I would TRY to answer them. I know for long term value, having a subscriber list is really an asset (something that can even be sold off).
Plus my thinking is 1) If they don't sign up as a lead today but sign up as a subscriber, I can market another product (in the same sector to them) possibly later.

Basically, I kinda feel like it's a question of thinking long term vs. short term ---or more like a nice salary now vs. equity that isn't worth much now but could be worth alot later. Right now, my first priority is conversion of the leads.

The best case scenario would be that the person 1)fills out the lead form so I get my commission 2) subscribes to the email "newsletter" (to come) and 3) clicks on Adsense...lol

If I have to choose between these, option 1) and 2) are preferable.....

If I can only choose one, my priority right now is 1) (i.e. the lead).

So I guess the question is if having alot of "click" options for the visitor reduces the chances of the lead going through (my first priority).

I'm curious to hear others' opinion. :bowdown:

Thanks!

 

[mason]

I think putting adsense will b/c it will make them leave the site if you can't get leads then I guess it's better than nothing. Email thing I am not so sure about...

 

[riddarhusetgal]

Thanks for responding. The thing is I have some really unique content on the "website/blog/de facto landing page" so I was thinking if I could get their email address it would be good. Also the commission is kinda low so I was thinking that getting the email address could better monetize the visits.

Don't know....definitely would love some feedback....

EDIT:
Just read this PPC Super Affiliate Blog » Quick Post: Collecting Email Addresses ...don't know how much clout to give it though....

 

[LazyD]

Just make your landing page have an email box and then write some text or have a button that says "Enter your Email to Continue" then once they enter their email have it POST and insert the email into a DB or flat file, whichever... then have it header redirect to the affiliate URL once its finishing inserting to the DB

That way they are required to plug in there email before they continue..

 

[JamesH]

Sounds like some kind of spam trick. Are you sure its legal?

 

[LazyD]

I personally dont think its an issue as long as you post in your privacy policy/terms of use that you are collecting their email addresses...

 

[riddarhusetgal]

Thanks. I figure I will try. If I get good conversions plus email addys, I'm golden. I found a cool free service too

Build your own email subscription lists free - Zeop.com (not it's not an affiliate link)

Heard of it? I just cut and paste the code right into my landing-page/blog hybrid.

 

[Rob_TID]

If you're going to build an affiliate landing page, build an affiliate landing page.

If you're going to build an email squeeze page, build an email squeeze page.

If you're going to build an adsense arbitrage page, build an adsense arbi page.

 

[wesley]

What Rob said.

Ofcourse you're going to loose conversions if they click on adsense (which doesn't even open in a new page).

 

[pxco]

I wouldn't use adsense on landing pages that are advertised with PPC.. if you're SEO'ing them then it's ok.. But definitely capture emails, you can build a nice backend revenue with a good size mailing list..

If you're planning on selling/renting the email list, you have to state this in your privacy policy and disclaimer.. or else you'll end up in the shit..

 

[sp111]

Another reading:

Capturing Email Addresses | Using Squeeze Pages for Conversions | Increasing Conversions with Opt in Lists

 

[riddarhusetgal]

Thanks for all the feed back! Actually what I did was:
http://www.wickedfire.com/affiliate-marketing/8902-enough-bullshit-lets-make-some-fucking-money.html

And it worked like a T! 4 of 7 clicks were conversions. I started a blog on the subject (it's about online education) and I suggested the product I'm promoting. Reason I want the emails is because I'd like to market to people long term + sell other products to them. So I added the opt-in list.

Thanks for the suggestion about adsense though, 'cause I definitely took that off there, there was some cannibalization.
http://www.investopedia.com/terms/m/marketcannibilization.asp

 

[DomainRealty]

The major question is weather the affiliate offer is an email submit or not...that would make things easier (make your own landing page and have the entries serve both purposes).

Jason