domain.com/index.php?x=keyword vs. domain.com/keyword/

[phil9922]

for ppc, does it matter if my url looks like:
domain.com - Get online with a domain name and web hosting
or
domain.com - Get online with a domain name and web hosting

ive heard that subdirectories are better but i wasnt sure if it'd make a difference for ppc.

 

[mason]

i don't think it matters since they both land on the same page. domain.com/keyword is more for seo imo.

 

[StarkReality]

In PPC it doesn't really matter that much, but a subdirectory looks more natural and people prefer clicking natural looking links without cgi?x402hafd&var2=sjfhdjfjd...you get the idea