Domain Questions - I own a domain. KW is n/a, OwnedDomain+KW is. Redirection swap?

[bearkrust]

I know the title is pretty funky looking, but it's pretty much what this is about. I am doing a micro niche site and need some insight. So, let me tell you what's going on.

Months ago, I created an 8-letter memorable domain name (for the sake of my questions, let's just call it "BearBread" - I know, one letter more) and purchased it. As you can see, I totally forgot about how important it is to include the keyword (again, for the sake of the questions, let's say it's "natural ingredients") inside the domain. But I really want to keep "BearBread" and use it.

In terms of SEO and easily ranking for that keyword, what if I add "BearBread" as a prefix to the targeted "natural ingredients" keyword - bearbreadnaturalingredients.com, would that be good or bad? And no, I can't get the "natural ingredients" as the domain by itself because it is already taken.

Now, eventually folks will just call it BearBread and possibly search for it in the Big G after trying BearBread.com and finding nothing. Would it be a great idea to redirect any traffic from that domain to the bearbreadnaturalingredients.com? Then, once the keyword-focused domain gains a lot of traffic, would it be good or bad to move the site over to bearbread.com? Basically, go the easier route to rank and then swap shoes.

Thanks.

 

[utterdomain]

Your example is a little confusing because you do have a "keyword" of bread inside BearBread and the alliteration is decent. And a brand name is fine as the .com, so making an ungodly conglomeration of brand + keywords that is 4 words long is not the solution to ranking for your keywords.

Generally, for strict brandables (google, bing, etc.), I like 6 letters and under, easily pronounceable and without being a clear typo of an existing word, though all good rules are made to be broken. If you do have a decent 2 word name that contains a keyword, then short and memorable is the way to go so BearBread.com would be fine.

In terms of ranking for natural ingredients, two things that you could do is just have BearBread.com/naturalingredients with the page title of "natural ingredients" . Then just get lots of links with the anchor text of "natural ingredients", "all natural ingredients", etc. pointing to that page.

Oh, one more word of caution. Do a google search for the term both with and without spaces between your keywords. Check to see if you get a "did you mean XXX?" back from google and if so, were they the wrong words/natural misspelling (so for example you have canspam and google can't tell if your keywords are "can spam" or "cans pam"). These are just things to keep in mind as you don't want to fight an uphill battle if at all possible.

 

[bearkrust]

Hmmm, this is a bit difficult because I've received some conflicting views from others. Well, it seems like I'm going to really have to find some common ground between all the perspectives folks have shared with me on this issue. So, onto making it happen! I appreciate your thoughts, though.