Dynamic variables VS. static URLs in PPC

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nator

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Jun 8, 2008
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In PPC campaigns I've been passing the keyword via dynamic variables and just inject them into the LP copy with PHP.

I know that for SEO purposes it's better to stick with static URLs...

Have you had better results with using static URLs in PPC as well? Do pages like mysite.com/?var=keyword get crawled at all and regarded as standalone pages?
 


nator said:
In PPC campaigns I've been passing the keyword via dynamic variables and just inject them into the LP copy with PHP.

I know that for SEO purposes it's better to stick with static URLs...

Have you had better results with using static URLs in PPC as well? Do pages like mysite.com/?var=keyword get crawled at all and regarded as standalone pages?
Click to expand...


i use a lot of dynamic URLs, but you need to have content for the keywords your bidding on on the page as well. So if you are bidding on 20 keywords, and they are all pretty different (even though it's maybe the same niche), you should have a few different LP's for them.

Also, i never pass the exact keyword, especially if you are bidding on broad match, many times people search keywords that are nonsensical when used on an actual page.

For example, mane people would search for fleshlights like "sale fleshlights black friday"

That is the exact copy that will show on your page. So unless you are using the specific headline of "You searched for: "sale fleshlights black friday," it's gonna look messed up.

A much better way to use dynamic urls is to use a program like Efficient PPC, which allows you to pass keyword tokens to the URL. So you can call in specific keywords you are bidding on, but put them into a logical sentence.

So if you have keywords tokens for "fleshlight" words "sale" words, and "black friday" words, you can have the url like this:

BestFleshlightDeals.com/?Fleshlight={fleshlight}&Sale={sale}&BF={BlackFriday}

Then you can use php to make a headline on your page. You would put this codeat the top of all the code on your landing page:
Code: 
<?

if (isset($_REQUEST['BF']) and trim($_REQUEST['BF']) != "")

    $BF = $_REQUEST['BF'];

else

    $BF = 'Black Friday';



if (isset($_REQUEST['Fleshlights']) and trim($_REQUEST['Fleshlights']) != "")

    $Fleshlights = $_REQUEST['Fleshlights'];

else

    $Fleshlights = 'Fleshlights';



if (isset($_REQUEST['sale']) and trim($_REQUEST['sale']) != "")

    $sale = $_REQUEST['sale'];

else

    $sale = 'Sale';



?>
Then you would use the following to display your headline:

Huge <?=$BF?> <?=$Sale?> on <?=$Fleshlights?>


That way no matter what they search, you still have a logical headline. And you get all the keywords your bidding on in the headline.

make sense?
 
yeah, makes sense alot! thanks

one problem I can foresee is if you have different syntax setups
ie :
1. {fleshlight}{sale}{BlackFriday}
2. {how to}{find}{flashlights}

then you'll have to create 2 different LPs. Or maybe 1 LP, and pass the syntax id along with other params via the URL. Is that the way to go?
 
nator said:
yeah, makes sense alot! thanks

one problem I can foresee is if you have different syntax setups
ie :
1. {fleshlight}{sale}{BlackFriday}
2. {how to}{find}{flashlights}

then you'll have to create 2 different LPs. Or maybe 1 LP, and pass the syntax id along with other params via the URL. Is that the way to go?
Click to expand...

You should be able to set up one syntax that solves all the "problems" people are searching for and land up on that LP. In other words, your headline doesnt have to be the EXACT same as searched word. But if it solves the exact need, that should convert pretty well.
 
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