Email submit via poll - ROI gone mad?

A

avlovlov

New member
Mar 4, 2009
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Hi guys, I'm having some problem with the ROI of an email submit offer I've been promoting. I hope you can help me.

I've been using the google content network to promote an email submit through a poll about a very popular pop band. The offer is related to the band as it offers a $500 discount on concert tickets.
Here's the strange thing: I started paying about $0.40/click with a 0.03% ctr and a conversion rate of 16%. Now pumping the ctr rate to 0.20% I've managed to lower the click cost to $0.18 (and I think I still can get lower than that), but the conversion rate has dropped to 5%.
The ad position is still top (1.1 to 1.2) and the ctr of the poll even climbed from 50% to 75%.
So my question is WHY HAS THE CONVERSION RATE DROPPED?

Every suggestion is welcome!
 


You are probably being scrubbed. E-mail submit advertisers scrub (remove) a portion of the leads you send them.
 
You have to rotate offers, which blows for you as you are targeting a certain niche. Or find another provider that has the same offer.
 
Well, thanks guys for the amazingly quick answers. It really sucks.
Have you any idea where I can browse severeal affiliate networks for one specific offer?
 
AdExhibitJason said:
there is one called affspy but they dont seem to update often.

I would suggest finding like visa gc submits to rotate in and out.
Click to expand...


Well, it seems that all the good email submit offers on my affiliate network are from the same provider that MAY be scrubbing my leads.
May be you could recommend me a affiliate network that has lots of good email submit offers and has credibility?
 
avlovlov said:
Well, it seems that all the good email submit offers on my affiliate network are from the same provider that MAY be scrubbing my leads.
May be you could recommend me a affiliate network that has lots of good email submit offers and has credibility?
Click to expand...


No matter where you go your going to get scrubbed. If you deliver high quality leads and the advertiser is making their money than you *shouldn't* be scrubbed.

However that isn't always the case - email submit advertisers are shady and they are going to scrub you for the most part no matter what.

Email submits are decent for easy fast campaigns but you should try higher paying offers that don't scrub nearly as much.
 
if i'm understanding you correctly, you wrote new ads to get a higher CTR (???). maybe the traffic isn't as qualified now so the conversions are lower.

a higher CTR isn't always better. it's more about trying to appeal to the type of person that will convert and giving them some idea of what they are getting into.
 
It's most likely just a scrub though, email submits are notorious for it. It would make sense to just pay LESS and don't scrub but what a fucked up world we live in. Anyways, Offervault.com is a very good tool to find out all the offers that are running.
 
Total scrub. Email submits are a BITCH, stay away. Stay far away. Nobody got into this business so you can monitor that dumbass shit.
 
Crisis said:
It's most likely just a scrub though, email submits are notorious for it. It would make sense to just pay LESS and don't scrub but what a fucked up world we live in. Anyways, Offervault.com is a very good tool to find out all the offers that are running.
Click to expand...


Thanks for the link. I checked my offer on offervault.com and it turned out another network had it paying $0.30 less.
Surprisingly, today my conversion rate went up to over 10%. May be having my AM contacting the provider about lead scrubbing had a positive effect...
 
You're paying $0.18 per click?!?!? Most of my PPC income is from polls and theres no way I'd pay more than $0.05 a click. Work on getting that CPC lower and you'll be extremely profitable.
 
As I understand it scrub can occur at an affiliate level, network level or offer level. You'll never know at what level unless you rotate. I've had an offer that was working well for one poll, then started to scrub. I found the same offer with another network, blasted that for a few days, then it scrubbed. I followed that offer round 4 different networks.

In the end they all scrub either right out of the gate, or after X amount time.

It's also worth considering a two page submit, they *might* scrub less and pay more so your CR doesn't need to be as high on a standard $1.30 submit. As ever, test test test!
 
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