okay so, EPC is conversion rate * payout, right? So if I have an offer that converts at 10%, and it pays out $1.00, and I get 100 clicks, I'll make $10. So the EPC is 10 cents.
So if there's an offer that pays out $1.45 and has a CVR of about 4%, the EPC should be $0.058. My AM is telling me $0.07. And if there's an offer that pays out $3 and has a CVR of 3.5%, the EPC should be $0.105. My AM is telling me $0.06.
Those numbers are jacked, right? How could an offer with double the payout of another offer and with about the same conversion rate have a lower EPC? doesn't make sense.
So if there's an offer that pays out $1.45 and has a CVR of about 4%, the EPC should be $0.058. My AM is telling me $0.07. And if there's an offer that pays out $3 and has a CVR of 3.5%, the EPC should be $0.105. My AM is telling me $0.06.
Those numbers are jacked, right? How could an offer with double the payout of another offer and with about the same conversion rate have a lower EPC? doesn't make sense.
