Exact vs Phrase for late buy cycle keywords

[mickn888]

Hi Guys,

I have a few ppc campaigns that just use last buy cycle keywords, eg:
"buy x box now", "cheap x box 360 prices" etc...

I always have these keywirds as "exact" match with google.

What will be the consequences if i switch to having those keywords "phrase" match:

1) For CTR
2) For CPC
3) For QS
4) Impressions (I should get a lot more impressions?)

Thanks

Mike

 

[Drake]

I think your keywords are too exact and no tail for exact match.

I mean who actually types: "buy x box now"

Wouldn't people type "buy x box" only?

I would try going more mainstream and keep them exact match if you are going low budget/ high value.

 

[Sticks79]

If you are just starting out in AM, I'd choose a diff niche.

 

[haspen_1]

test it .. find out the consequences for yourself.

 

[sweeppicker]

Use expanded broad match on those long tails. your losing traffic otherwise. I have a baby campaign where I spend $120 a month and make $1400 back just using this tactic. You got the right KWs.