Facebook advertising split-testing

[supermimimi]

Curious if anyone can provide best insights - how exactly does one split-test FB ads?

I'm aware that you just make a similar ad and run it. But specifically, how do you insist it rotate 50% of the time head to head against another one? Do you run it at the same time as in Adwords? or do you run one at a time? And if you ran 3 at a time, are they split 33-33-33% percent of show time?

It seems like FB optimizes the ad with the best CTR, but I'm not certain.

Thanks for any insights

 

[seolinker]

You just make it run for at least 10k impressions, each one

 

[charlesmartel]

Where am da boobs?!?!?

 

[jsphfcll]

 

[davidne]

god damnit this is like the fifth thread without boobs today. so disappointed right now.

 

[Stover]

bush league. fuckin bush.

 

[Butta]

Just run it until you have enough impressions/clicks/conversions to make an informed decision. You're at the mercy to FB's ad scheduler, so there's no real way to perform a traditional split test.

 

[tatrasim]

 

[seolinker]

^^^^
Seriously ? Thanks for the great info!