I've read in a few places that most people advertising with facebook either don't use Prosper202, or just use it for cloaking the campaigns to hide them from AMs and advertisers.
This is stupid. Prosper202 is an amazing tool to track campaigns. In Google, Yahoo and MSN you want to track keywords, but with Facebook you want to track demographics. Just because there isn't a "demographic" option in Prosper202 doesn't mean you can't, you just need to be creative. Using the text ad feature can help you nail down exactly what demographics are converting for you and which ones aren't.
For the sake of our example, lets use the standard dating offer. You're going to advertise this offer (say naughty or nice) with one ad, to straight men from 18 to 40 years old, direct linking.
In Prosper 202 setup, when you get to "text ads", you're going to want to create one ad for each year, 18 to 40 years old. Your ad nickname should be something along the lines of "Naughty or Nice Straight Male 18", "Naughty or Nice Straight Male 19", etc, etc. You can use programs such as imacro to make this process much faster.
Then, when you're creating ads in facebook, use the ad that corresponds to the demographic you're targetting. When leads start coming in, you'll be able to track, based on the ad nicknames, which ones are performing best (this is under Analyze>Text Ads in Prosper202). More importantly, you can either optimize or kill the ones which are giving you a negative ROI.
Don't limit yourself to doing this for age alone. You can track interests, location, landing page v no landing page, relationship status, sexual orientation and basically anything else facebook lets you track by doing this. It's a little bit more time consuming than simply direct linking with your affiate link because you don't have keywords to track in Facebook, but by not doing it you're throwing money away because you're not tracking properly.
This is stupid. Prosper202 is an amazing tool to track campaigns. In Google, Yahoo and MSN you want to track keywords, but with Facebook you want to track demographics. Just because there isn't a "demographic" option in Prosper202 doesn't mean you can't, you just need to be creative. Using the text ad feature can help you nail down exactly what demographics are converting for you and which ones aren't.
For the sake of our example, lets use the standard dating offer. You're going to advertise this offer (say naughty or nice) with one ad, to straight men from 18 to 40 years old, direct linking.
In Prosper 202 setup, when you get to "text ads", you're going to want to create one ad for each year, 18 to 40 years old. Your ad nickname should be something along the lines of "Naughty or Nice Straight Male 18", "Naughty or Nice Straight Male 19", etc, etc. You can use programs such as imacro to make this process much faster.
Then, when you're creating ads in facebook, use the ad that corresponds to the demographic you're targetting. When leads start coming in, you'll be able to track, based on the ad nicknames, which ones are performing best (this is under Analyze>Text Ads in Prosper202). More importantly, you can either optimize or kill the ones which are giving you a negative ROI.
Don't limit yourself to doing this for age alone. You can track interests, location, landing page v no landing page, relationship status, sexual orientation and basically anything else facebook lets you track by doing this. It's a little bit more time consuming than simply direct linking with your affiate link because you don't have keywords to track in Facebook, but by not doing it you're throwing money away because you're not tracking properly.
