Flogs and FTC

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MakeDaMoney

Shaking my Money Maker
Apr 14, 2009
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So what do you guys think the fall out of this whole flog ftc thing is going to be? I know a whole bunch of flogs got named by the FTC and you guys own a lot of them yet you hear nothing about what is truly going on in the background. I know a lot of the weight loss ones are offline or redirecting to offers.

What is the deal? I still see these all over the place, just in other niches. You guys not scared shitless? Disclaimers?
 


Ok, give it to a forum newbie then. Why aren't you scared? Clearly they are targetting people now.

Judgements too low, in comparison to earnings?
Live out of the US?
Odds of you being targetted too low?

No doubt the FTC will try to get Google, Facebook and all the other networks to do their bidding anyways by trying to get the networks to do a better job of filtering it out.
 
seriously, don't make retarted claims, add the terms to the footer of your lander, and use fake whois info. I wouldn't worry at all if you did all that.
 
majorbta said:
seriously, don't make retarted claims, add the terms to the footer of your lander, and use fake whois info. I wouldn't worry at all if you did all that.
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Are you saying add terms to the bottom of your FLOG saying this whole flog is fake or adding terms about the re-bill offer?

Is the FLOG the bigger target here or the re-bill offer in FTC eyes as from what I can tell the FLOGs themselves are also getting targetted in the whole ****'sweightloss thing.
 
The FTC is trying to change its current laws on testimonials. This would essentially affect ALL advertising, well beyond affiliate flogs. They're concerned about all bloggers/anyone who "promotes" anything.

i.e. if you're a "concert blogger" and you've promoted a show saying how great it is (let's say you got free tickets in return), the FTC wants to make that illegal or make it so you have to "back up" your claims about the show. Advertising lawyers are fighting this, obviously, but until the ruling change, nothing is going to happen. The FTC still thinks merchants own the flogs (which would be very much against their policy) but they don't.

Stop talking about this shit until something actually happens. Speculating won't get you anywhere and just brings the topic back into light for no f'in reason. If you're worried about your own flog, go to Federal Trade Commission and read their rules on advertising.

FTC one rule to WL Flogs: obey.
 
This is ridiculous. The internet is the hub of free speech and free enterprise....or is it? - it should be. You can bet your ass that Big Brother is constantly monitoring action on the webz and working out ways to "protect" everyone from the boogiemen marketers. If people are too fucking stupid to read all of the conditions of an offer, then they deserve whatever they get. Does that mean that I can call the FTC if oxyclean doesnt get spaghetti sauce off of my white shirt? Give me a fuckin break...

People are dumb, stupid and lazy. They want instant answers and solutions and don't want to take the time to educate themselves or read the rules....fuck em.
 
IMO, the flogs shouldn't be targetted as much as the offers. The complaints are coming in because of the rebill, not because of some fake blog.
 
thuxen said:
IMO, the flogs shouldn't be targetted as much as the offers. The complaints are coming in because of the rebill, not because of some fake blog.
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Yeah, but here's the issue.
Normally when there's something like this it takes companies a bit to accelerate and get their campaigns running.
With the typical "flog" products, offers are nearly interchangable. We're not selling the product, but rather the personal story that resulted from it. So any company willing to stomach the risk can jump in quickly with a really fast growth period.
So as long as the flogs are around, busting merchants doesn't matter. The aff just goes to the next offer, nearly without interruption.
So it doesn't solve the FTC's problem.

Yeah, it sucks. And yes, that's me just thinkin. I got nothing to back it up aside from logic.
 
those merchants are fucking the affiliates as much as they're fucking the consumer. just think et al are a bunch of shady motherfuckers.
 
xmcp123 said:
Yeah, but here's the issue.
Normally when there's something like this it takes companies a bit to accelerate and get their campaigns running.
With the typical "flog" products, offers are nearly interchangable. We're not selling the product, but rather the personal story that resulted from it. So any company willing to stomach the risk can jump in quickly with a really fast growth period.
So as long as the flogs are around, busting merchants doesn't matter. The aff just goes to the next offer, nearly without interruption.
So it doesn't solve the FTC's problem.

Yeah, it sucks. And yes, that's me just thinkin. I got nothing to back it up aside from logic.
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Couldnt agree more Shady, it sucks but its the reality of the situation.

Also, if the FTC does start flipping rocks they're going to obviously start from the top and target the big players (both blog owners and merchants.) If you're doing any sort of volume spend a couple grand on a web-knowledgeable attorney to draft up some proper terms for your landing pages. If you need ideas take a look at some of the high volume merchant landers, their terms might not be perfect but are definitely better than just copying terms from a random <name>weightloss.com or <name>moneyblog.com landing page.

At the end of the day, terms won't completely protect you from the FTC but they sure will give you a bit more bartering power if you end up being an unlucky bastard.
 
All the lawyers in the world aren't going to help you if you're knowingly making false claims.

I do wonder what the FTC is doing about this. It seems like they made a big deal about acai a few months ago, and then grants, but they're not actually doing anything. I wonder if it was enough to scare enough people out of running these offers, causing the number of complaints to fall off and now they're more focused on other things.
 
cdc said:
All the lawyers in the world aren't going to help you if you're knowingly making false claims.

I do wonder what the FTC is doing about this. It seems like they made a big deal about acai a few months ago, and then grants, but they're not actually doing anything. I wonder if it was enough to scare enough people out of running these offers, causing the number of complaints to fall off and now they're more focused on other things.
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Bureaucracy takes a long time to work.
 
thuxen said:
And how far does the FTC's reach extend to non-US residents?
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The FTC is pretty much the most powerful entity in the world. They can pretty much overrule and/or shut down any government at their will.

You can run but you cannot hide.

If they want you they will go to the ends of the earth to get you.

Good luck bro.
 
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