getting the conversion

O

Otinsdale

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Nov 11, 2009
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nyc
well, i'm still pretty new to all of this and just wanted to ask if anyone had any similar experience or advice on a sales page question.

I've been running a advertorial for the last month or so that has been doing ok, not making much money but not losing money which is good for me.

I noticed before that I had around 10% of the people that went to the offer page go through to the order page and then maybe 5% of those convert which isn't very good. I asked around here and people said that a lot of people were probably just going to the order page to get the price then bouncing.

soooo...I littered my page with the price putting it in the headline and in the copy and had a separate block show the different purchase options with prices and payment options and this isn't a rebill that has weird wording either.

what were my numbers after the change? well, I saw a tiny bit more people going to the offer page and the amount of people going from offer to order page jumped from 10%-25%..the only problem is that my conversions didn't do that, they dropped a tiny bit.

I know it is kind of vague and I'm probably just typing this in the midst of a WTF is going on moment but if anyone has any insight or anything experienced anything similar and found something out I would really appreciate it.

Thanks for the time!
 


If it's strict per sale than 5% is bloody good. Hell, even for rebill, not so bad as I may understand
 
First stop guessing.

  1. Make a different page again, whatever you thinks better.
  2. Split Test Original against the new version.
  3. Whichever wins, split test against another version.
  4. Repeat X amount of times.
Yes, its a fucking ballache split testing, but you can increase the conversion rate consistently over time.

If you have enough traffic you can test a whole bunch of stuff using a multivariate test, where you basically have sections of your page that you vary, say have 5 diff headlines, or say have 5 different types of call to action.
Then you let it run and eventually it gives you the ulitmate combo.

I'd recommend doing straight A/B tests first though, until it peaks, then switch to Multivariate, and test big stuff cos otherwise you'll just get bored waiting.

Of course, if its a 't-shirt of the week' offer or some quick shit, then the above approach takes too long, but if its your bricks and mortar business, its a fucking must.

PS, I do this for a dayjob, and have done for 3.5 years so I'm not spouting shit for once :D

PPS. ^^ yea, 5% is quite respectable, what kind of conversion rate were you aiming for?
 
Thanks for the replies everyone.

it is a sale item non rebill.

Thanks for the info on split testing. That's where my heads at right now, had already started making the new page, just ended up on wickedfire with a small rant, lol.

I'll let you all know how changing the page works out and if it does, the changes I made as it will probably help someone else who's durrr like me.
 
some zip/email submits get like 15% average in the long run, of course it's like 30% from start or more. you are at 5% with sale.

Just think twice, that's my only advice;):D
 
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