Good and realistic "standards" for CPC vs EPC, or ROI?

[nobodyhome]

Just curious but what's an ROI for a campaign that is usually considered "good?"

So like let's say you have a campaign where your CPC is 1 cent and your EPC is 1.25 cents. So your ROI is 25%. Is that generally considered good? Really good, or moderately good, or not all that good, or...?

Or let's say you find one where your CPC is 1 cent and your EPC is 2 cents, so your ROI is like 100%. That's obviously good, but is that like a once in a blue moon type thing? Like those don't pop up often?

Just curious, I'm trying to get into PPC marketing now. I understand that ROI is obviously dependent on your skill set and experience but some "realistic figures" would be nice, let's say for an "intermediate" level AM.

 

[papajohn56]

There really isn't a standard across campaigns, traffic sources, etc. You just have to optimize it. Some guys here have seen 400%+ ROIs at times, and sometimes a campaign you think is going to be amazing completely shits the bed.

 

[Compound]

My 2 cents: ROI is important, but focus on absolute profits.

Once you have tested a campaign and gotten it to breakeven, then shoot for incrementally higher ROIs.

You'll also want to see if the campaign can scale. My experience has been that a lot of things have very high ROIs on a small scale, but these tend to diminish as you ramp it up.

As papajohn points out, it's really dependent upon the different variables.

Also, consider this: Would you rather have 50% ROI on $500, or 10% ROI on $10,000?