Got the basics down, need some advice

[ckfighter]

Hey guys, I need some advice. As of right now I have a review site for my MMA marketing campaign and I am getting a decent conversion rate (between 5 and 10%). The only problem is the traffic, though significant, is very low. I may be getting 10 genuine clicks on my links on any given day, so the EPC is good. However the money is still low ($200 a month) because of the lack of traffic. So my question is this...

Should I focus on this campaign and look to drive more traffic to the review site? and if so can someone help me with that?

Or should I look to start another campaign in a different industry and just let the review site grow organically because it is making consistent money?

 

[Webwonder]

If the campaign is profitable then throw all the targeted traffic at it that you can get your hands on.

 

[ckfighter]

If the campaign is profitable then throw all the targeted traffic at it that you can get your hands on.

Yea that's the only hard part. It's hard to drive targeted traffic without looking like a spammer

 

[juntao65]

SEO I'm guessing? Where does it rankin SERP?

If it's PPC, wtf are you talking abuot looking like a spammer?

 

[Versus]

so you know your demographic right? Find out what sites they go to and advertise there.

quantcast/alexa etc. compete.com if you have any competitors.

Search for dickarmy's posts here on getting started with purchasing ad space on websites. Try the content network etc.. you've got the hardest part figured out.

 

[ckfighter]

SEO I'm guessing? Where does it rankin SERP?

If it's PPC, wtf are you talking abuot looking like a spammer?

The SEO is decent. Alot of the main keywords have my website popping up as number 1. If it's not number one it's at least on the first page. What I meant by spamming was going and placing links to my site unsolicited or unpaid for in places where my target market is (like a forum). I haven't used PPC and I was thinking I could build it without paid advertising but it looks like I'll have to invest a little bit to get the website out there.

 

[eHotLeads]

Well if you are getting good conversions from your organic traffic, what I would do is use PPC to find which keywords will work, then when you figure out that, stop paying for them and go back to seo till you rank on those phrases.