High Clickbank Gravity Good or Not?

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lpmarket

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Jan 31, 2008
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Hello, I just started doing affiliate marketing a few weeks ago and haven't been doing to good. For one group of products in one niche I get free traffic through a blog that I set up and do article marketing for. The second niche I use PPC with adwords.

The products are from clickbank and have pretty high gravity. I guess I assumed these would sell well. But after over 300 clicks on my PPC campaign... No sales. My question is what am doing wrong? I have a CTR of 5% and higher, and a high gravity product. The landing page I left as the merchants because its an actual website and not a sales letter. The site itself is good.

Thanks:)
Nick
 


Congrats on the CTR, but due to the large amount of junk products on Clickbank, don't expect a lot of sales. And if you want good results you're going to have to set up your own 'review' site - direct linking is not the way to go with CB products.

By using a 'neutral review' page, I'm converting at around 15 clicks to a sale, which is not bad at all for a CB product. But then again it's not your typical 'make money' ebook either.

If you pick a peice of shit product, then it serves you right for not making any sales. There are quite a few good stuff on there which people miss while they go promoting the high gravity products. Make sure you look around the marketplace and investigate whatever it is you want to promote. That involves a lot of keyword research to see if there is demand, and if there is, how well you would do vs the competition (if any).

Now run boy, run for your life.
 
There are a number of things you could be doing wrong.

1) Your 5% CTR AD could be totally mis-focused and drawing the wrong targeted audience(lookey-loos) vs buyers.
2) You keywords could be the same as above.
3) You are direct linking to the sales page, most likely with a ???.HOP.clickbank.net domain name. If there is another advertiser competing in your niche/keywords, then they could be displacing you(only one 'clickbnk.net' gets in the ads returned).
4) Spybot Seek & Destroy - this little GEM (which I use and love) blocks clickbank cookies by default, so you have to ENABLE them to be left alone. Most folks wouldn't care enough to do that. Other software does the same (if not worse) so there are stolen sales paid for with your clicks.
5) Shall I go on? Not enough info really.

Realistically, the long standing 'test' has been "300 clicks" is a decent sample to see if you will convert. While not EXACTLY true, is can be a good gauge. But there are SOOO many other variables...

Good luck!
 
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