How are you tracking sales, etc?

[Robert M Gouge]

I'm preparing to launch a few digital products which will be distributed through various outlets, while each outlet has it's own tracking/reports, I'm wondering how you all go about tracking your overall sales and stats to measure growth, product popularity, the effectiveness of promotion campaigns, and all other stats a company would want to track?

Do you just write your own excel spreadsheets or is there a better way to do this?

 

[Mightier]

Write a script to scrape the data from each source and dump it into your own DB.

That's a great project to familiarize yourself with the basics of PHP, MySQL, etc.

 

[thasken]

Hire a programmer here in the BST forums or ask about it in the programming section. Shouldn't take you less than $100 to get a tracker done

 

[paperboy]

I'm preparing to launch a few digital products which will be distributed through various outlets, while each outlet has it's own tracking/reports, I'm wondering how you all go about tracking your overall sales and stats to measure growth, product popularity, the effectiveness of promotion campaigns, and all other stats a company would want to track?

Do you just write your own excel spreadsheets or is there a better way to do this?

have a form ready for them after the purchase.
Wuffoo is great for this. Get the page set up and have them fill out the forms with the right reason like "to get the product without any problems please fill out this form" and for every single form filled out have it emailed to you.

Use different campaigns with different email titles for different products and you can download the whole list every week/month/quarterly.

 

[NeemaF]

This is a really good question b/c I hear a lot that you should constantly be testing, optimizing, tweaking, etc to see what works and what doesn't.

I've always been curious how to go about doing this, what tools or resources are helpful, and some examples of what others have done.