How do I interpret this data?

[creamybrother]

I've been in PPC for little more than one month now. Yesterday I created my first "serious" Adwords campaign for a website selling different hairstyling products. I get 10% of every sale. A pretty tricky/crappy offer seeing there is no obvious product, but rather a webshop filled with tons of hairstyling products, schampoos etc. The reason I picked it is because there is very little competition in this nische seeing the offer is for a Swedish webstore, the country I live in.
What I did:

• Found cheap, long-tail keywords, search only, no content.
• Dividing these into three categories, "buy", "compare" and "hair colors", creating three ad groups with specific ads for each of the three types of keywords. I created the "hair colors"-group because I found these keywords got a lot of traffic, i.e "maroon hair color".
• Started my campaign, left it for 24 hours to gather data.

So now I've got my data for the first 24 hours. But what do I make out of it?

The CTR for the adgroups are:
Compare: 2.63%,
Buy: 1,95%
Hair Colors: 1,32%

Which is in Facebook-standards freaking awesome but from what I understand Google-wise pretty shitty. Now is this because my ad copy-skills suck or because my average pos. is 3-4?

The group Hair Colors got the worst CTR but gets the most impressions (which by the way skyrocketed from a mere 300 to 1,063 imp. between 4 and 10 p.m(GMT+1)). The other two groups(buy and compare) got 152 and 154 impressions = people are looking for different hair coloring products.

How do I increase traffic? Should I raise my bids in order to gain positions and hopefully improve CTR? I've got a minimum QS of 6 on my keywords, should I delete these and focus on keywords with higher QS?

So far I've got 21 clicks and not a single sale yet. What can you make out of this? Can you draw any conclusions or is the traffic too low?

I've got trouble finding what trends I'm looking for to narrow my splittests down. Any help is much appreciated!

 

[vjstar]

21 clicks is too low.

210 will give you a better idea.

 

[Flyboy]

I get 10% of every sale. A pretty tricky/crappy offer seeing there is no obvious product, but rather a webshop filled with tons of hairstyling products, schampoos etc.

Nailed it.

Doesn't sound like an offer worth promoting. Do you even know what the average sale $ is? This might help you get some experience at best but it sounds like a very very crappy offer to promote money-wise.

 

[creamybrother]

Nailed it.

Doesn't sound like an offer worth promoting. Do you even know what the average sale $ is? This might help you get some experience at best but it sounds like a very very crappy offer to promote money-wise.

Figured that might be the case... I've only got avg sales from my affiliate website, which is notorious for making those numbers up...

I guess I'll switch offer, but even though I only spent $3.5 I put alot of time and effort in to finding keywords and writing ad copy. I want to learn something from this, except being stupid enough to promote a low-paying offer and learning how to use the adwords interface. Did I take the right approach dividing keywords into groups with fitting ads? In total I had 9 ads, with about 300 keywords in each group, broad, phrase and exact match(making it 900) or did I split-test too much?