How do you price your services?

[avatar33]

Hello guys,

I recently started a Web agency online. I do SEO/Social Media/Web dev/design etc... the usual stuff basically.

Now the thing I'm confused about at this point is the pricing model I should adopt. Here are the 2 most popular models I noticed online:

1) clearly state the prices for all your services (ex.: 100$ for a 1 hour consultation, 300$ monthly for a basic SEO package, etc...) and have a PayPal button near each service so the client can order right away.

2) The free quote model. No price displayed at all on the website. Basically every service page redirects the client to a form where they get to describe their project, then you send them a quote after analyzing the whole thing.

Right now I'm adopting model #2, but I feel like I'm missing out on a lot of possible clients (especially the ones who are in a hurry and want to know how much it will cost right away).

What's your thoughts?

 

[moomycow]

Charge by the hour and then once you've wowed your clients with your service charge a monthly retainer that guarantees X hours per month - which obviously don't roll over they don't use you

 

[dchuk]

depends on the work. Web design/web development should be project based rates. SEO/Social Media should be a monthly retained that allots X number of hours a month.

 

[Bompa]

I think in the beginning, one should put prices and button right up front.

You won't lose customers that way, just the tire kickers.

And you could still include some text about certain projects can have a lower
rate if the job is quoted first. Give them all the options.

Bompa

 

[stmadeveloper]

The biggest problem with putting your prices on the page is when you try and soak someone or try to explain why ranking for viagra will cost a whole lot more than your 300 a month seo package

 

[avatar33]

stmadeveloper exactly! That is my problem right there. If I display package prices I'll have to stick to it since people will buy with paypal.

 

[SpamHat]

Have an online "Keyword Price Estimator".

They enter a list of keywords they want to rank for (and a captcha).
You check a few key stats and give them a timeline and cost.
Make it clear it's an initial estimation.

Just an idea - I don't do clients.

 

[rgordon83]

Don't show your prices if it's just going to be your hourly rate. Only show prices if you are offering "packaged services"

For example, if you have a site design package that includes home page design and interior page template, post the price for that package and have a link to all the terms of that offer (how many total pages, how many rounds of revisions, etc...)

If you are offering a higher-end service that is not a package deal, but is different for each client, don't just post your hourly rate. Just make sure you do a damn good job of capturing leads on your site...