Here are the actionable highlights for “How to sell banners and advertising on the site”
• Decide where to place ads so you’ll know what sizes to offer advertisers
• Limit your site’s ad zones so it won’t look flooded with ads: Set up only two to three ad zones that are within view at a time
• Sell your ads directly so you can keep 100% of the revenue : Search for sites, call or email them about advertising on your site
• Sell ads through a network: Sign up with an ad network like Google AdSense, BuySellAds, Technorati Media to start selling ads.
• Use other ad networks to sell more of your ad inventory : Use ad managers like OIOpublisher, OpenX, or DFP to schedule ads
• Set reasonable rates to get sustainable and recurring revenue: Use a reasonable fixed-rate pricing scheme
• Set up a sponsorship page so advertisers can contact you directly: Create a sponsorship page & add full details about your site & traffic, then submit your ad rates and set up a contact form or link to the ad network you’re using.