How do you structure your adwords display campaigns?

[Jardini]

$25 per campaign will net me over 300 clicks on GDN in one niche and 150 in the other? I used it as a starting point.

I should also mention, I normally launch 10 campaigns at once. I've found that drilling into specific bid types on GDN yields the cheapest results with volume for me.

300 clicks at $25 dollars is about 8 cents a click. Now, let me drill this down.

You are probably talking about gaming niche and manga traffic. (not 100% sure, but most likely, sorry if I outted your traffic source)

If it is manga traffic, we are talking about over 10 million impressions a day type of traffic. If not, then at 8 cent per click, the volume has to be somewhat huge.

300 clicks a day won't cut it for 8cent a click, huge volume niche (gaming). If we are talking about 30+ cent a click, then $25 dollars won't do anything.

 

[Jardini]

Also, you do realize, if you lower your CPC, you won't get premium placement and your impressions are throttled.

Meaning if you set your CPC at 50cent, you might get 10 millions impression a day, but if you set your CPC at 15 cent, you might only get 100k imp per day. Also, when you set low CPC, most likely you are getting the garbage impression where no body wants.

This applies to g content network text ads, it is even more obvious on image ads.