How Effective Is Combining CRM with Email Marketing?

[exotto]

Hey everyone,

I've been hearing a lot about integrating CRM with Email Marketing and how it can boost business operations. Has anyone here tried combining these two tools? What kind of results did you see? Was it beneficial for your customer engagement and campaign management? Would love to hear your experiences and any tips you might have for getting started!

 

[Clay_P]

Integrating a CRM will help boost customer engagement and simplify campaign management.

With the CRM data, you can segment your audience based on demographics, purchase history, interest, etc. and personalize your email campaigns leading to higher engagement and click-trough-rates.

While using a CRM, you will not have to maintain a separate contact list. You can manage the contacts within your CRM and send specific emails upon particular triggers, which will help you save a lot of time and effort.

Not to forget, it will also help you track the performance of your campaigns, helping you make required adjustments and A/B testing.