How in the...???

[trigatch4]

In my first day of monetizing a site I had:

28 Clicks / $4.80 Revenue

Didn't change ANYthing,and in day 2:

55 Clicks / $3.50 Revenue

Why such a difference? Could Google be punishing me because clicks aren't turning into sales for these advertisers or? Just random fluctuation?

I realize the dollars are small - trust me - I'd much rather be debating between $480 in Revenue and $350 in revenue!

 

[DruSam]

Hello smart pricing! Google hast smitten thee. Google giveth, and Google taketh away.

 

[Andrew]

Yeah, sounds like smart pricing. I have had several sites where on day 1 it was like "home run!" next day, EPC drop below a dollar.

 

[trigatch4]

Okay - well these were mostly on "ringtone" clicks.

Suppose you take MORTGAGE ads... which can be as much as $5 each. How llow could your EPC drop based on "smart pricing" (or how much are they likely to drop based on your experience)

 

[chris]

I've had the same experience for a year, what gives?

Sometimes I would make $15 a day, and then $0.20 a day...

That's not SMARTpricing is it?

 

[L146705]

just unlucky or lucky I guess

 

[chrislingle]

are you running 3 google ads on your page? if so the further down the line the less $ you can figure out if the sites in your ads are aff sites for little $ and block those ads onto your site

 

[trigatch4]

Change

I was running a link panel on the right hand side (5 links) and a banner at the bottom (4 ads) for a total of 9 ads.

I just reconfigured the adsense to include ONLY TWO ADS, in a medium rectangle on the right side. Hopefully this will keep only the high paying ads on my site and increase EPC. I'll let you know this evening how it goes.