How many affiliate merchants to promote?

[letsmakemoney]

Ok, if I have a site about, for example, pearl earrings, how many different affiliate merchants should I promote on the site? There are probably at least 10 different affiliates programs for different stores that I could promote, but for best results, whats the best number of merchants to promote (as recommended stores, or whatever)?

Should I keep it to just 1 to keep it simple? Or, should I promote as many as possible to give the visitor as many options as they can have?

Does anyone have any experience with something like this? I would appreciate any help.

 

[Compound]

You can start with one, and see how it goes. It might not convert, so you could swap another one in place of the first one. If you are reviewing various products from various merchant, then it would make sense to have a larger number.

It really depends on the type of site you have, the type of offer, and the amount of traffic.

Keep testing variations.

One of my sites (content-site with organic traffic) is used in a similar fashion. Have experimented with multiple merchants over the past year, but it comes down to only two that really convert.