How much does QS effect ad ranking?

[alexb]

Let's say I'm bidding $1 per click and have a 'great' QS.
My competitor is bidding $1.15 and has an 'ok' QS.

Will my ad outrank his? Or does it not work that way?

 

[BigWill]

Yeah, it works that way, generally. Of course there are other variables involved, but those are usally reflected in the QS

 

[dogfighter]

Your max bid will have an effect on your ranking. Where QS ends and max bid begins is a gray area. QS can't be redeemed for cash, so it's tough to say how many cents per click a drop of QS is worth, or how much it costs to buy a good position with a lousy QS.

Your QS is also relative to your individual position. Google does not expect you to hold down a double-digit CTR if your ad is in position 8.