How to Get More PPC for Same $ in Competetive Niche?

[banana]

Hey all, so I'm a newbie to the forum (love it!) but I have had a couple sites for about 1yr that net about $500 a month. My problem is I've been stuck at that level for a few months.

My sites are in the ultra-competitive financial niche, and 80% of my income comes from credit card affiliates.

I cannot, however, seem to get more than about 1,000 PPC visitors to my site a month no matter what I do, add keywords, optimize ads, raise campaign budgets (currently set at $500 a day but only spending $25-$50).

I have a decent CTR and quality score, the impressions just aren't coming.

I have raised CPC as much as I can to still have a positive ROI, but I find I get the same # of clicks, they just cost more!

I know that my website converts and that there are millions of clicks to be had in this niche each month, I just can't seem to attract them.

Does anybody have any advice on getting more PPC traffic?

Thanks!

 

[Rob_TID]

How many keywords are you bidding on?

 

[barman]

Different engines (YSM, MSN), Image Advertising, Direct Site Targetting, Direct Traffic Buy on popular sites....?

 

[banana]

How many keywords are you bidding on?

About 500 which I narrowed down from 1000. Ironically, my best performing ad has the most general, least targeted keywords, while my more targeted ads do less well.

barman, I'll have to look into some site-targeted ads, that might be a good idea, thanks.

 

[chrisr]

thats a small amount of keywords. I would think more outside of the box. how about a landing page on NSF fees? "Avoid NSF fees, with our new credit card plan".

next, think about ways you could extend the keywords you have. for instance, if you are bidding on something like "line of credit", maybe can put in contractors line of credit, business line of credit, new line of credit, etc.

what is auxilliary to your site that you could expand around? How about free credit offers, credit repair, etc?

Finally, if you have some top winners in terms of keywords, look at what you can do for SEO. You know the words that are going to get you the most bank for your buck, spend some time or money on getting pages ranked for those terms.