I've been running a campaign on a 2nd Tier PPC and wanted to add another source, so Prosper202 was recommended for tracking everything.
I've heard so many good things about it, but when I finally got around to getting it setup, it I was surprised to see it only let you set and update the past avg cpc of the entire campaign. Am I missing something here?
If you wanted to get a more accurate avg cpc at the keyword level what do you guys do(besides paying for T202 Pro)? This is what I've worked out so far:
A) Setup multiple usernames under each Network & use their generated links to track individual keywords(or Adgroups).
Pros: Accomplishes the goal of updating each keyword and should be quite accurate for keyword ROI.
Cons: Could be tedious to setup, manage, and probably not feasible for a ton of keywords.
B) Use one campaign and account, but generate links for every bid amount, ie a link for $0.01, $0.02, as needed and update destination urls when you change bid.
Pros: You never have to update prosper cpcs, and it should be 100% accurate. Could also manage a ton of keywords with only a few dozen links if you don't have a huge range of bid amounts like $0.01 to $2.50 or something.
Major cons: Most networks would need to re-approve destination url, and I assume this wouldn't work well at all with Adwords right? Otherwise for 7search and some others that have instant-approval this should work well.
Or is avg cpc just good enough for most people?
I've heard so many good things about it, but when I finally got around to getting it setup, it I was surprised to see it only let you set and update the past avg cpc of the entire campaign. Am I missing something here?
If you wanted to get a more accurate avg cpc at the keyword level what do you guys do(besides paying for T202 Pro)? This is what I've worked out so far:
A) Setup multiple usernames under each Network & use their generated links to track individual keywords(or Adgroups).
Pros: Accomplishes the goal of updating each keyword and should be quite accurate for keyword ROI.
Cons: Could be tedious to setup, manage, and probably not feasible for a ton of keywords.
B) Use one campaign and account, but generate links for every bid amount, ie a link for $0.01, $0.02, as needed and update destination urls when you change bid.
Pros: You never have to update prosper cpcs, and it should be 100% accurate. Could also manage a ton of keywords with only a few dozen links if you don't have a huge range of bid amounts like $0.01 to $2.50 or something.
Major cons: Most networks would need to re-approve destination url, and I assume this wouldn't work well at all with Adwords right? Otherwise for 7search and some others that have instant-approval this should work well.
Or is avg cpc just good enough for most people?