How to pass keyword to LP

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roman8389

Banned
Oct 9, 2009
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Short and simple: How do you pass a keyword from an ad to your LP to make it relevant and increase the Adwords quality score?

Example:

"Since you searched for [whatever keyword], I can tell you're interested in..."

The keyword probably wouldn't be used in that context, but you get the idea.
 


you'd append the keyword to the URL (URL?kw=apples) and then in your php script that generates the LP, you can use the $_GET['kw'] variable to get the value you need.
 
1. You would change the Destination to: YourAffiliateSite4.com/landingpage.php?kw={keyword}
This “?kw={keyword}” code passes what ever search keyword was used to enter your landing page.


2. Now on your landing page, simply place “<? echo $_GET['kw'] ?>” wherever you want to keyword to be placed.

*Edit: Etherswift beat me.
 
Also, if you want a clean URL (no ?=kw parameter), send users to a redirect page with the parameter, than have the page send the value via POST to your LP.
 
I tested dynamic keyword insertion on landing pages, ended up with exactly the same conversion rate, and quality score. I was surprised it didn't help. Pretty long test too, 1000's of conversions.
 
most web files are html, except images, flash etc.
If you mean does it matter if it has a html file extension, then probably - yes.

Unless you're rewriting with htaccess then it will need to have a php extension as you can't echo $_GET["gay_kw"] in html.
 
Phew! Worked like a charm once I figured a few things out, thanks! Editing LPs is hard with 0 experience in HTML/PHP/CSS.

Along those lines, what's a good (free) resource to learn some basic languages to use when making/editing LPs?
 
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