How to start our OWN mobile offer (as the advertiser)

Status
Not open for further replies.
affiliatearmy

affiliatearmy

New member
May 22, 2008
2,028
15
0
Laguna Beach,CA USA
Weve got some great mobile offer ideas and are considering creating our own offer...from the backend all the way through (no network, no middlemen)
Anyone have any experience with this? Looking for technical advice-
ie architecture, mobile contact protocol etc

thanks
 


Dull: I want to run my OWN mobile offers. THE WHOLE ENCHILADA. I want the entire deal- As an advertiser.. (Im not talking about white labels...much more here)

example If I was running IQ or crush, I would be the entity that provided the texts to the mobile clients. I contact the mobile providers such as Sprint, T-mobile et al..

This way, I control (eliminate shaves/scrubs), no network, et al.

Makes sense?
 
Affiliatearmy: This might be a bit of a round about way of doing it, but have you actually considered contacting the corporate offices of a phone company and asking?
If they ask why you want to do it just spin a line. Say you're a DJ with a following and people want your shit as ringtones or something.
Whatever, point is that they've probably got someone who's job it is is to tell you how to do that shit because it makes money for the phone company.
 
Tough business guys, you have to really know what your CPA's and lifetime values of your customers. Most importantly because to get high amounts of Traffic you will be making net 7 payments, and have to wait net 60 from the Carriers.

A lot of people think its easy, A lot of people go Broke. Maybe you should run Tatto's Mobile offers ;)
 
wittywhitney said:
Tough business guys, you have to really know what your CPA's and lifetime values of your customers. Most importantly because to get high amounts of Traffic you will be making net 7 payments, and have to wait net 60 from the Carriers.

A lot of people think its easy, A lot of people go Broke. Maybe you should run Tatto's Mobile offers ;)
Click to expand...

Not different from any other vertical. And no one said it's easy. You will always have to float the cash and you'd be better off to watch the life time value of your leads. It is however the next logical step for someone doing decent with something. Pimping tatto's offers as a "solution", really?
 
I looked into this back in 2002 for ringtones, wish I followed through with it :-(
You need a substantial initial investment, I know that. Just use mobile messenger
 
wittywhitney said:
Really gopher, see how long it takes to land a short code in the US, know what that is?

If not, you might want to let us do the heavy lifting.

Cheers.
Click to expand...

Look at you, getting all defensive. He wasn't asking for another offer to run, what makes you think that somehow he would jump all over the opportunity to drive more traffic to you, instead of building his own subscriber base. He wasn't saying it's easy, somehow I don't think for anyone that tries to go from being an affiliate to running his own offer the main reasoning is "lol easy money". I wasn't saying anything about short codes anywhere, but mentioned that floating cash is not limited to the mobile vertical. You will always have to float the cash, no matter what offer you run. I fail to see how your post added anything to the discussions, besides pushing your own offer.

Oh and guess what: I run my own offers, I have my own short codes.
 
affiliatearmy said:
Weve got some great mobile offer ideas and are considering creating our own offer...from the backend all the way through (no network, no middlemen)
Click to expand...

No middlemen? You realize that even the big players in this space are making payments to a half dozen layers of middlemen. If you disregard 1st day churn and pretend that all of your customers are actually paying customers you'll be lucky to run a 20% profit off of each signup. This is one space where you are better off as an affiliate. The money is in cross-sells and up-sells of complimentary products and even then the rules of this game have changed so much that its not going to be worth your effort.

There is no way for you to do this without middlemen. Are you really going to do your own aggregation and setup your own gateways? No, you're not.

Why? Because you're asking for free technical advice on f'ing wickedfire which means do dont have the $500,000 you would need to do something like this.

If you really want to do this go drop $10k on a short code and whitelabel someone else's offer.
 
Status
Not open for further replies.
Top Bottom