This is a post from my blog that I think some ppl new to affiliate marketing might find useful. It lays out the basics of creating an affiliate campaign, not a whole lot of depth. However the basic structure and steps are here.
To achieve profitability I followed some simple steps and stuck with them:
Found a killer product to promote on clickbank. I had heard from people that this product converts well, so I decided to give it a go.
Set up a targeted adwords campaign. I found one aspect of the product I am promoting and found as many keywords as possible in relation to this. For example if you were promoting a product such as a car there are a few different areas you can focus in on (obviously you don’t promote cars for clickbank but the example works):
Safety
Efficiency
Style
Performance
Price
Warranty
For this example lets say you chose style, because it is a selling point. You would find every keyword imaginable related to the style of cars:
cool car
stylish automobile
sleek
vehicle
etc..
Then you go on to google adwords keyword suggestion tool and put them in get suggestions, take those suggestions sort through them then take the ones that fit and put them right back in the adwords tool for more suggestions and continue doing this till you have 1500 or more keywords.
Next step is making sure your landing page relates to the keyword searches that people are looking for. Have images and phrases that relate directly to style and automobiles. With multiple calls to action ie: buy now, free trail, take a test drive.
Create targeted ads to display on adwords. Small ad groups of very similar keywords with equally targeted ads work best and will increase your quality score, which in turn lower you costs per click.
Check everything over and get it live. This will get you going, once the conversions start you will be able to identify which keywords sell and which keywords stink.
Adjust your bids accordingly to the performance of the keyword.
If you have a conversion ratio of 2% and your commission per sale is $50 you want to aim for an ROI of 100% so you would multiply your conversion rate by your desired cost per sale. So you want to pay $25 per sale ideally, this would be .02 x 25 which equals $0.50 bids.
Keep on adjusting and tweaking and you will soon have a profitable campaign.
Please add anything you wish to expand on!
To achieve profitability I followed some simple steps and stuck with them:
Found a killer product to promote on clickbank. I had heard from people that this product converts well, so I decided to give it a go.
Set up a targeted adwords campaign. I found one aspect of the product I am promoting and found as many keywords as possible in relation to this. For example if you were promoting a product such as a car there are a few different areas you can focus in on (obviously you don’t promote cars for clickbank but the example works):
Safety
Efficiency
Style
Performance
Price
Warranty
For this example lets say you chose style, because it is a selling point. You would find every keyword imaginable related to the style of cars:
cool car
stylish automobile
sleek
vehicle
etc..
Then you go on to google adwords keyword suggestion tool and put them in get suggestions, take those suggestions sort through them then take the ones that fit and put them right back in the adwords tool for more suggestions and continue doing this till you have 1500 or more keywords.
Next step is making sure your landing page relates to the keyword searches that people are looking for. Have images and phrases that relate directly to style and automobiles. With multiple calls to action ie: buy now, free trail, take a test drive.
Create targeted ads to display on adwords. Small ad groups of very similar keywords with equally targeted ads work best and will increase your quality score, which in turn lower you costs per click.
Check everything over and get it live. This will get you going, once the conversions start you will be able to identify which keywords sell and which keywords stink.
Adjust your bids accordingly to the performance of the keyword.
If you have a conversion ratio of 2% and your commission per sale is $50 you want to aim for an ROI of 100% so you would multiply your conversion rate by your desired cost per sale. So you want to pay $25 per sale ideally, this would be .02 x 25 which equals $0.50 bids.
Keep on adjusting and tweaking and you will soon have a profitable campaign.
Please add anything you wish to expand on!