Is there a way to track coupons printed for your a website?

B

boatboy

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Nov 20, 2009
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I would like to track when a customer prints a coupon from a website.

The coupon is a pop-up when clicked that automatically brings up your local printer. Is there a way to measure the number of coupons printed?

Thanks.

D
 


Make a button to print and write a function (Javascript or your server side scripting language), in that function add a line to register the print operation, you could make a SQL query or simply update a integer count in a plain text file.
 
You should track it from both ends: You need to track when a user takes action and clicks print, as well as track when the merchant receives the coupon. Then you can get a more thorough analysis of conversions.

Generate a unique ID based on the current timestamp or something similar that dynamically gets added to the coupon before printing. Collect the coupons the merchant has received and you can start tracking coupon use rates.

You can get really fancy and tie that coupon code to a unique user session, and even more fancy and connect it to their search referrer terms. If you can do that, you've successfully created an online to offline funnel.
 
Thanks. We plan to count the coupons as well as we receive them.

My problem is trying to explain this to our web guy. For example

dchuk said:
Generate a unique ID based on the current timestamp or something similar that dynamically gets added to the coupon before printing. Collect the coupons the merchant has received and you can start tracking coupon use rates.

You can get really fancy and tie that coupon code to a unique user session, and even more fancy and connect it to their search referrer terms. If you can do that, you've successfully created an online to offline funnel.
Click to expand...

How would we execute this? I will know how to explain what we want, but when I talk to the programmer how do I detail this? What program to use?

Also, how will I look at certain information. (Example: Coupons printed last month, etc.)
 
boatboy said:
Thanks. We plan to count the coupons as well as we receive them.

My problem is trying to explain this to our web guy. For example



How would we execute this? I will know how to explain what we want, but when I talk to the programmer how do I detail this? What program to use?

Also, how will I look at certain information. (Example: Coupons printed last month, etc.)
Click to expand...

Can't really answer that without knowing how it's implemented right now. It's pretty easy to overlay text on an image through a script, you can use something like ImageMagick to do so. But not sure if your coupon is a jpg or a pdf or whatever so it's hard to give advice.

You can pm the link if you want me to take a look and give you my opinion on it.
 
won't this just measure how many times the button was pressed & not how many times the coupon itself was printed?
 
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