Today I Googled "Acai Berries" and saw this ad (note the 3 mispellings):
I loved the fact that the title, ad copy and url had nothing to do with acai and I just had to go see what the landing page was.
What I found, (and I believe this is a first) was an actual blog setup as being AUTHORED by Kim Kardashian...
Code:
Celebrity Weight Loss
Loose Weight like the celebritys
Only $4.95 For Shipping N Handleing
www.celebritysweightloss.com
Code:
http://www.celebritysweightloss.com
I decided to scroll down to see what other gems the site had to offer and I saw these comments:Hi. My name is kim kardashian and this is my diary of my personal weight loss journey. Now I'm no medical guru or anything...
I had no idea Kim Kardashian had kids and I also didn't know that her name was Katie... I mean, I'm all about working quickly but goddamn man... this entire campaign is just... awesome. Who's going to take credit?Kelly.
Hey mom, so glad you finally got this page up! Glad I could help. Your story should inspire people. So proud of you. Love you and see you soon!
Meg
Thanks for sharing your story Katie. Just ordered a free trial of both. I'll keep you posted!