This is an offline ad technique, but it literally 'GOT' me (and I think I'm wise to ALL marketing stuff)
So, I get this message in my mailbox today. Really official looking. Here's an image of it:
Anyways, it's the kind of mail with a perforated seal... like the kind you get when you bounce a check with your bank, or something official.
Anyways, once I opened it, it was like this carbon paper with some REALLY slick verbaige about my credit and a car loan and all kinds of wonderful shit.
It was presented in a way that defeated my usual cynicism about pre-approved ads.
I bring this up here, because all there are lot of applications I think that could use this approach.
I don't know how much this shit cost, but if you're in the mortgage lead, credit card lead, real estate, or whatever, and you bring this kind of ad into the game...
judging by my own reaction to it, there could be something there.
Have you guys ever tried something like this?
So, I get this message in my mailbox today. Really official looking. Here's an image of it:

Anyways, it's the kind of mail with a perforated seal... like the kind you get when you bounce a check with your bank, or something official.
Anyways, once I opened it, it was like this carbon paper with some REALLY slick verbaige about my credit and a car loan and all kinds of wonderful shit.
It was presented in a way that defeated my usual cynicism about pre-approved ads.
I bring this up here, because all there are lot of applications I think that could use this approach.
I don't know how much this shit cost, but if you're in the mortgage lead, credit card lead, real estate, or whatever, and you bring this kind of ad into the game...
judging by my own reaction to it, there could be something there.
Have you guys ever tried something like this?