Landing Pages

webetricky

webetricky

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Oct 12, 2009
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I was hoping someone could take a minute to explain the purpose of landing pages to me. I get the basic idea of a sales pitch to a hopefully targeted user, but when are they most often implemented? Are they usually used as place to send people who click on your facebook ads and for ppc campaigns, or does anyone actually take the time to SEO a landing page? They seem like they would most likely just be used for ppc stuff to me.
 


If you want to run an offer thru PPC for example, sometimes the pages you send the visitor to are not very good. If you know you can get better results (or want to try to find out) with your own page, send the visitor to yours first and do some pre-selling.

If you have a good SEO'd page on your own domain, then you don't have to rely on PPC to get all your traffic and/or don't have use affiliate links, which some people are wary of.

Of course, there are plenty other reasons as well.
 
So a landing page is kind of just an affiliate going about it the lazy / easy way then? It is obviously a lot less work to buy some ads and then send them through to a landing page than it is to build and SEO a blog or site.
 
Dude, a landing page can also be your SEO project. A landing page is simply what the customer sees when she clicks a link on an ad. The merchant send her to a lander, but the purpose of your lander is to get search engine results (SEO) or pre-sell the product. It can do both.
 
OK I see, I was probably over thinking it a bit. Thanks for the replies! I'm going to start experimenting with some LPs now.
 
a landing page allows you to track what happens when visitors land there

additionally some offers don't allow direct traffic

if you are running ppc you use a landing page to track your own visitors, ads, keywords so that you can see which visitors converted into a lead/sale and optimize your campaign, raise/lower bids etc
you can use it to test different layoutds, different offers etc

this summarizes it up very very shortly
 
Thanks icecube that makes a lot of sense now. Is there any recommended software for tracking that information or is the stats software that comes with most hosting sufficient?

Some underboob for your troubles:
/visit the StS section for boobs/

Coffee.jpg
 
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prosper202 is pretty awesome for ppc ( despite I have used it just for a month or so ), it helps you keep track of expenses, tells you which campaigns are performing well, which keywords etc
it gives you detailed views on how different ppc networks, offers, landing pages are performing better

if you are doing ppc give it a try, otherwise you can build some simpler tracking system using subids as I have done, but I'm not into ppc at the moment, the tracking I need is really simpler than that
 
Thanks, +rep. I am really interested in trying some ppc but I want to try to do some basic SEO before hand to avoid getting too dependent on ppc traffic. Plus, I don't have the bank yet to drop a couple hundred bucks on ads just for testing. It seems like a lot of people have a lot of success with ppc though and I am definitely looking to join their ranks.
 
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