Link exchange



Actually, people have different opinions whether it's white hat or not, but it could add value to your website in terms of seo if done correctly. You can find similar niche websites by searching google for your keywords. Then you could contact them requesting link exchange.
 
aproxaday I feel has it right. People are so concerned with google slaps that they forget why people link to other sites to begin with. People link to sites that are related and useful to their visitors. Google understands this and they would never penalize someone for doing so, its the sole reason why backlinks were ever included in their algorithm anyway.

What I don't think is effective is straight up link exchanges. If you are going to do it try to do a three way link exchange or place the links inside of content. Blogrolls are becoming less effective when link exchanges have occurred. I would much rather trade blog posts with links inside of them than trade blogroll links where its not only more noticeable to Google, but also doesn't look spammy to website visitors.
 
I agree with RankX and PHPGator. A straightforward link-exchange is not black hat, however, as far as Google is concerned, it certainly doesn't hold as much weight nowadays as one-way (or three way) links; possibly because the exchange of reciprocal links is rather easy to do and similar to two webmasters patting each other on the back in an act of mutual appreciation.

Personally, I don't bother trying to find links to sites in the same niche - probably because it takes longer to do than linking to and from a site that is unrelated, just as long as that site contains quality content that is well-written, interesting and informative!
 
PHPGator said:
aproxaday I feel has it right. People are so concerned with google slaps that they forget why people link to other sites to begin with. People link to sites that are related and useful to their visitors. Google understands this and they would never penalize someone for doing so, its the sole reason why backlinks were ever included in their algorithm anyway.

What I don't think is effective is straight up link exchanges. If you are going to do it try to do a three way link exchange or place the links inside of content. Blogrolls are becoming less effective when link exchanges have occurred. I would much rather trade blog posts with links inside of them than trade blogroll links where its not only more noticeable to Google, but also doesn't look spammy to website visitors.
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As he said Google's reasoning behind giving links so much weight in their algorithm is that if content/a website is useful naturally it'll get one way links to it - which is true you always see bloggers and other websites linking to sites they find useful.

One way/three way link exchanges are far more effective, however if you're given the option to do a straight up link exchange in the same niche don't pass it up - you'd be surprised how big of a difference having your site liked on an authority site in you niche makes.
 
While I think link exchanges aren't exactly black hat, I'm not sure they're going to be the most effective way to get your links out there. This is especially true if your site is ending up in a blogroll or a list of "resources". What incentive does a site visitor have to click on a basic link in a list?

Guest blogging and article exchanges will provide a site with new content and also add backlinks to your site.
 
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