I get the feeling Erin has some experience....She has a good point too..
It is easy to setup some quick age/sex et al demo tests, but, ....
The biggest difference on MS v. FB imho is cpc. MS with a .25 min cpc vs FB's min cpc of virtually .02 and up, means you are very limited with niches/offers.
And targetting on social sites is really a vague process compared to search...
So you test, and test, and test...
It is easy to setup some quick age/sex et al demo tests, but, ....
The biggest difference on MS v. FB imho is cpc. MS with a .25 min cpc vs FB's min cpc of virtually .02 and up, means you are very limited with niches/offers.
And targetting on social sites is really a vague process compared to search...
So you test, and test, and test...