Lost $350 on MySpace Acai Campaign

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I get the feeling Erin has some experience....She has a good point too..
It is easy to setup some quick age/sex et al demo tests, but, ....

The biggest difference on MS v. FB imho is cpc. MS with a .25 min cpc vs FB's min cpc of virtually .02 and up, means you are very limited with niches/offers.
And targetting on social sites is really a vague process compared to search...
So you test, and test, and test...
 


I've lost over $20K running various offers on MS, their traffic isnt the best. Through the myads program you get all the shit impressions no one else wants. Try doing a CPM buy direct with their sales people. Youll get ahead of myads in the daisy chain and get better quality impressions


I know first post here, but I gotta disagree with this in general. I don't dispute that you're doing better w/ a CPM buy with them, but the daisy chain on MySpace for the most part has nothing to do with where you buy your traffic, and you're able to choose the exact same targeting with MyAds.

Anyway, MyAds is treated like any other inventory on MySpace - with the exception of premium buys, which very rarely back out for performance advertisers. They don't care whether you buy CPA, CPM or CPC really, they have to back it out at the end of the day to what makes them the most $/impression (eCPM).

AG
 
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