My Ads Suck (How To Improve Them?)

L

Lavish

New member
Mar 18, 2008
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Space.
On Facebook. PPC.

I'll show you them.

Would love to hear some suggestions. Not only on what works, or how to change it, but why it works/why mine sucks. Ch'yea. Any help appreciated, of course :D

#1
15gwenp.jpg

Targeted to Males in the UK, 30 - 50 years old.
6,878 impressions. 1 click. CTR 0.015%. CPC Bid @ 0.50.

#2
2ij6r1c.jpg

Targeted to Females in the US, who are between 18-34 years old.
6,491 impressions. 1 click. CTR 0.015%. CPC Bid @ 0.40.

Obviously, I'm not even getting the traffic to the landing page to figure out if there is any issue there.

Cheers.
 


Your targetting is too broad and your ads suck. Start with your images..
 
Yaxxx said:
Your targetting is too broad and your ads suck. Start with your images..
Click to expand...

Fair enough.

I was thinking that my targeting was too broad too - but I couldn't think of what else to target, besides splitting up the age ranges even further etc.

As for images... obviously one deals with Compensation Claims... this is the other one I was going to use for it:

no7ghc.jpg


It doesn't come out that great in Facebook Ads though, dimension wise.
 
Lavish said:
Fair enough.

I was thinking that my targeting was too broad too - but I couldn't think of what else to target, besides splitting up the age ranges even further etc.

As for images... obviously one deals with Compensation Claims... this is the other one I was going to use for it:


It doesn't come out that great in Facebook Ads though, dimension wise.
Click to expand...

My question is more to why you are starting off with a complex offer? A personal injury offer needs to be targeted towards people who were actually injured in some accident. While I do think they type of offer could potentially work with facebook in the future, I can't say I really see a compensation claims offer doing well with facebook.
 
First off, as someone already mentioned, your targeting is too broad, which will lead to a really low CTR, and hence your CPC will be high. If you're just starting out with Facebook, why not just try some short-form lead gen stuff that you can target really well. If I was going to run a personal injury ad on Facebook, I would first think about how to get a really high CTR.

I only want people who will have a need for the service to see it; e.g., for this offer, if a 50 year old London investment banker who makes $1 mil a year and who has a lawyer on retainer views the ad, he's not going to click through. What demographic is most likely to have need for personal injury claims? Probably those who have lower income, works in a high-risk profession, etc. Do some research, find companies who hire this demo, find interests that fit, etc. For example, if I wanted lower income individuals, I wouldn't target people who work at Goldman Sachs, but rather people employed by Wal-Mart. The point being, the more relevant your ad, the higher the CTR, the lower the cost. For workers comp, off the top of my head, I would try to target firefighters, fishermen, loggers, and truckers, since those are the top-5 highest risk professions. If those people are at home chilling on Facebook, it means they aren't working, and just might be bed-ridden due to an on-the-job injury. I'm just making stuff up at this point, but you get the idea.

Also, 6k impressions is virtually nothing; I'm assuming you can get more than that with 1 minute of traffic with that broad of a target.

Furthermore, as already mentioned, your images suck. Custom make some 110x80 creatives; don't just search for random banner creatives and upload them as-is.

I also don't think you're going to get much traffic with that low CTR and female US broad target given that bid price. You should maybe consider experimenting with international traffic first, since it's a lot cheaper and easier to get good CTR's if you have language-targeted ads focused on a relevant demographic.
 
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Lavish said:
Fair enough.

I was thinking that my targeting was too broad too - but I couldn't think of what else to target, besides splitting up the age ranges even further etc.

As for images... obviously one deals with Compensation Claims... this is the other one I was going to use for it:

no7ghc.jpg


It doesn't come out that great in Facebook Ads though, dimension wise.
Click to expand...


why would you use that piece of shit img for your ads? let the ad text explain what's going on, the image is to get their attention. focus on one aspect. a guy holding cash, or maybe a fucked up car crash. A wet floor sign maybe? test a bunch of shit.

as for targetting, yeah, test gender, break ages down into small groups. You'll see an age group outperform the rest and maybe one gender converting higher than the other. profession targetting is good. think physical jobs like builders, movers. off the top of my head an idea would be office workers. text talking about eyes being strained, back hurting, sitting at the computer all day. mention a £figure in your text. eye catching images.
 
jeffrey said:
My question is more to why you are starting off with a complex offer? A personal injury offer needs to be targeted towards people who were actually injured in some accident. While I do think they type of offer could potentially work with facebook in the future, I can't say I really see a compensation claims offer doing well with facebook.
Click to expand...

Why in the future in particular? Is it because of the current targeting options, you mean?
 
clockwork84 said:
First off, as someone already mentioned, your targeting is too broad, which will lead to a really low CTR, and hence your CPC will be high. If you're just starting out with Facebook, why not just try some short-form lead gen stuff that you can target really well. If I was going to run a personal injury ad on Facebook, I would first think about how to get a really high CTR.

I only want people who will have a need for the service to see it; e.g., for this offer, if a 50 year old London investment banker who makes $1 mil a year and who has a lawyer on retainer views the ad, he's not going to click through. What demographic is most likely to have need for personal injury claims? Probably those who have lower income, works in a high-risk profession, etc. Do some research, find companies who hire this demo, find interests that fit, etc. For example, if I wanted lower income individuals, I wouldn't target people who work at Goldman Sachs, but rather people employed by Wal-Mart. The point being, the more relevant your ad, the higher the CTR, the lower the cost. For workers comp, off the top of my head, I would try to target firefighters, fishermen, loggers, and truckers, since those are the top-5 highest risk professions. If those people are at home chilling on Facebook, it means they aren't working, and just might be bed-ridden due to an on-the-job injury. I'm just making stuff up at this point, but you get the idea.

Also, 6k impressions is virtually nothing; I'm assuming you can get more than that with 1 minute of traffic with that broad of a target.

Furthermore, as already mentioned, your images suck. Custom make some 110x80 creatives; don't just search for random banner creatives and upload them as-is.

I also don't think you're going to get much traffic with that low CTR and female US broad target given that bid price. You should maybe consider experimenting with international traffic first, since it's a lot cheaper and easier to get good CTR's if you have language-targeted ads focused on a relevant demographic.
Click to expand...

Thanks man. I'll definitely take this advice on board for this campaign and future ones too. Do you have particular methods of finding out key demographics? Basically right now all I use is Quantcast and Google AdPlanner to find keywords.
 
Yaxxx said:
why would you use that piece of shit img for your ads?
Click to expand...

Ha ha ha ha ha!

Fair enough.

let the ad text explain what's going on, the image is to get their attention. focus on one aspect. a guy holding cash, or maybe a fucked up car crash. A wet floor sign maybe? test a bunch of shit.
Click to expand...

Will do.

as for targetting, yeah, test gender, break ages down into small groups. You'll see an age group outperform the rest and maybe one gender converting higher than the other. profession targetting is good. think physical jobs like builders, movers. off the top of my head an idea would be office workers. text talking about eyes being strained, back hurting, sitting at the computer all day. mention a £figure in your text. eye catching images.
Click to expand...

Thanks man. I'll definitely reconsider my current strategy.
 
Ha ha! You guys are a bunch of fuckers. Dig your style though... tits always work for me too.

Facebook are nazis.
 
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