Need help with AD exchanges DFP or ....

[blureach]

I'm working with a client in a very targeted demographic and the client wants me to set-up DFP to serve all of the ads. They haven't used adsense and won't make much from it as they are at 400/daily impressions.

Any pro's at DFP or monetization of an online magazine? I'm willing to pay for consultation.

 

[HConvert]

I'm in DFP every day - know it well.

Coincidentally have set up ad serving for 2 online mags, but not through DFP.

Based on your comments, DFP sounds like overkill, unless your client manages to get setup with adexchange or wants a complex waterfall - at 400 impressions/day I doubt it.

OpenX is probably more appropriate for him.

-

 

[Queencess]

Have you ever tried serving your ads through a DSP? A DSP is connected with different ad exchanges. The one I'm using is Bluagile since they're connected with a lot of ad exchanges.