For the past 10 years, nearly all of the traffic we've bought has been from networks on a CPA basis. As an advertiser, it seemed to simplify things. Today, however, our type of offer (free trial plus s/h) has become so competitive that to be run, you have to be in the top 5% of free trial offers in order to get ANY exposure through the networks.
So here's the problem. To get exposure, you need to offer the highest payout and have better click to conversion rates than the rest of the field. With the new FTC and Visa compliance requirements, conversion rates have suffered. Out of desperation, greed, or just plain wrecklessness, competitors have begun bending these rules, making it next to impossible to get exposure for compliant offers that naturally don't convert as well due to the more explicit terms.
I'm looking for Publishers who want to work directly with a company that will be here for the next several years, doing things the right way. The non-compliant offers are always going to be there, but only for a few months each before the FTC and/or Visa catch up.
Please introduce yourself if you think you can help!
So here's the problem. To get exposure, you need to offer the highest payout and have better click to conversion rates than the rest of the field. With the new FTC and Visa compliance requirements, conversion rates have suffered. Out of desperation, greed, or just plain wrecklessness, competitors have begun bending these rules, making it next to impossible to get exposure for compliant offers that naturally don't convert as well due to the more explicit terms.
I'm looking for Publishers who want to work directly with a company that will be here for the next several years, doing things the right way. The non-compliant offers are always going to be there, but only for a few months each before the FTC and/or Visa catch up.
Please introduce yourself if you think you can help!
