New Facebook Reports

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alexb

alexb

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Dec 6, 2007
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I can't say FUCK YEAH loud enough. I'm crying tears of money right now.

If you haven't received the email yet, there are two new reports you can generate in the reporting section: Responder Demographics and Responder Profiles. So much information, so much win.

Go check it out.
 


Beat me to it!!

Here's the email we all got:

Hi,

We've been busy iterating on the Facebook Ads product to further
improve your advertising experience on Facebook. One of the areas
we've been working on specifically is the analytics and reports
included in your Ad Manager.

We're happy to announce three new Insights reports that will better
help you understand how your ads are performing. You may download
(Login | Facebook) the new metrics
into an Excel document or as Comma Separated Values. In addition,
you can select the type of report you'd like to export:

"Responder Demographics" report: Facebook users spend a lot of time
connecting with friends and family on Facebook – uploading photos,
writing on each others' Walls, posting notes. Now you can find out
who is interacting with your ads. This report provides the aggregate
age, gender and geographic location of the users who have clicked
on your ad.

"Responder Profiles" report: In addition to age, gender and
geographic location of the users who have clicked on your ad,
we're happy to provide psychographic information of these same
users. This data is aggregated from user profiles and shows common
interests, favorite TV shows, movies, books and music.

"Advertising Performance" report: This report will give you a
downloadable version of the performance information you already see
online-- impressions, clicks and click-through rates—as well as a
new section for performance data by unique user and performance
data specific to your ads that contained social actions, if applicable.

You can also choose to summarize your report by Account, Campaign
or Ad. Account reports will give you statistics at the account level,
which means that all metrics will be totaled across all ads and
campaigns. The Campaign reports will break these statistics down
to the campaign level, and the Ad reports will break them down further
to the individual ad level.

The "View" option allows you to choose what unit of time your report
will be broken down by. Monthly reports will give you statistics
totaled by month, while weekly or daily reports will be totaled by
those units of time. Please note that not all time options will be
available for all reports.

These reports are only the beginning of the new Insights we hope to
deliver to you. While the reports currently are downloads, we'll be
working to make more of the metrics available directly in Ad Manager
over time.

If you have questions about the new metrics or need a glossary for
terms exported in your reports, please visit the Help Center (Help Center | Facebook) or contact
our team using the form located here (Customer Support | Facebook).

As always, we welcome any feedback you might have to help us make
our advertising products as effective and useful as possible.

Enjoy the new metrics!

Sincerely,
The Facebook Ads Team
Click to expand...
 
Now its Myspace's turn to do something fantastic.. wonder how long it will take them, plus they do have a mountain of shit they need to do in order to get onto the same playing field as FB.

Although I was kinda hoping FB would launch something in the automation area rather than reporting, but hey, I'll take what I can get for now.
 
BrynYoungblut said:
I checked this out from the email earlier...I almost came in my pants. Then I dick rolled myself and finished.
Click to expand...
LOL

Yea this is pretty damn sweet. Although it all depends how much data you have. This is going to make it harder to break into competitive niches with everybody putting up better ads across the board, but all my long running campaigns are going to make alot more money.
 
Hahahaha! Oh man this is awesome, I'm already quite suprised by what I'm discovering.

One of my campaigns seems to be very popular to people who have 'bible' listed in their favourate books section... lol.
 
Niiiice... Just downloaded my first CSV, and it's pretty good.
See, this is the kind of shit that I was after that euler / venn diagram software for.
You've got all these different sets of information, and certain areas of overlap. Identifying the larger, or at least specifically important, segments of overlap allows you to target them specifically.
But yeah, I'm seeing a few other things you can put this level of specified info to good use for. Like glowleaf was saying in another post, identify secondary markets and commonalities between demographic groupings... This is the sort of info you can do that with.

Fuck it, I might hire someone to just write the program for me... -_-

Demon: Your sig's GIF is REALLY starting to freak me out...
 
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