Optimizing for zip codes?

[boatboy]

I have a small business that functions in only one zip code. I have read a lot people search by attaching a zip code to their keyword.

Does anyone currently do this or have any insight about it?

Thanks in advance and enjoy your weekend!

 

[high risk]

what kind of insight are you looking for? yes, people often search with zipcodes or city/county names appended.

i would advise you to run some exact match adwords ads for a shitload of permutations of your search phrases with zips/city/area/etc attached in different ways. this will let you see what kind of search volume the phrases get and you can make an informed decision. if you don't currently run adwords, there are threads every day trying to sell $100 adwords coupons for $5. grab one.

[widgets in 89101]
[89101 widgets]
[find widgets in 89101]

you get the idea.

 

[Mystic Mike]

make sure you also have that zip code on the lander site a handful of times. Zip code searching is real big in ny cuz there are so many so i definitely suggest you research it.

 

[Demize]

along with what the others advise, take a look at the zipcode meta tag it goes like this

<meta name="zipcode" content="53228,53227" />

 

[Demize]

one more tip I just remembered, also look into the geo meta tag, there is a write up about it here
SEOmoz | YOUmoz - Another Look at Meta Geo

I have noticed in local that even the smallest things like meta tags can have quite an effect.