Passing out Flyers? Marketing strategy

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Baron24

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Has anyone else tried this? Im currently promoting majority of programs on Google/Adwords , Classified Ads ,Penny Saver's ,Expired Domains.

But with Vertical Jump Programs ,i tried a little experiment with passing out flyers to people who play a lot of basketball. It's difficult to get the same amount of traffic through flyers though, then on the internet ,because they have to take that flyer home ,get on the internet and go to the Website.

My nephew and i go to Venice Beach on Saturday's and Sundays and we will pass out up to 2000 Flyers in 2 day's there ,promoting Vertical Jump Programs ,and Fat Burn diets. Since i play a lot of basketball myself ,i know of the gyms and parks where there is a good number of people where i can get out 50 to 100 flyers in 1 spot related to Vertical Jump training. At Venice Beach ,you can get out over 1000 flyers in a day on the weekends if you really hustle.
 


If you're actually considering spending the time and energy to physically hand shit out, you'd better do something besides a flier.

Fliers are for chinese food, because people will keep them to use over and over again.

You need to step up.

Here some suggestions.. all are reasonably cheap:

Magnets: you can get some cheap magnets... maybe get a picture of michael jordan or something. People can put this on their fridge. It's useful.

Water bottle: maybe put a flier inside the water bottle

T-shirts: put something funny/wacky on the shirt with your website


Printing fliers is cheap, sure... but you're trying to get people to buy shit from you right?

give them some 'cool' currency, so that spending dollars with you won't be hard to do.
 
I just do the flyers with Vertical Jump programs. With other programs i use PPC ,Classifieds ,Penny Saver ,expired domains. I dont use it as my primary way of marketing.

I have just had a lot of good conversions with Vertical Jump programs ,with passing out flyers to guys who play a lot of basketball. Majority of the time it's not all that big a hustle for me ,because im there to play basketball that day also. I just happen to bring my flyers with me ,and i will be there for up to 4 hours. Get out over 100 flyers . Majority of them are interested.
 
Ive been playing around with fliers for the past couple of weeks and am about to launch a full scale attack, thousand of them. I think my approach is a little different than yours though and Im not looking for return visitors.

Heres a bit of what Ive been doing on a very small scale that is getting conversions. I will post more on it in the coming month or so.

What I like about it is that you can really target a certain group of people.

For instance, I am working projects right now, so credit offers, free money and gauranteed loan offers work well. Set up a sub directory on a domain you might have laying around, set up a redirect from the directory to the affiliate offer, print out a few testers and start posting them. With the projects I can be very specific {attention residents of such and such housing project} and so on. The best converting areas are entrance ways, though I have allot of testing to do yet.

The best part about all this is that its cheap, easy and targeted! If your going to go big with it pay a crack head $10 to post x amount wherever.

Heres an example of one Ive not yet started running.
 
projectv3 said:
they could be interested but do they convert??
how are you tracking your flyer conversions?
Click to expand...

I only promote Vertical jump programs through flyers ,so i know my traffic is only coming from that with that particular product. My conversions have been very good ,considering i only do it on the weekends. Sometimes i might do it during the week ,if im going to play basketball somewhere ,where i know there are a lot of people playing that day. But i can get a lot of Flyers passed out in just 2 day's on the weekends at the Beach.

Throw on some gym shorts ,go to the beach or Gym where there is a lot of people who might be interested in increasing there jumping ability and pass them out. Over the course of 4 to 5 hours ,you can have up to 200 people coming and going. A lot of youngsters 15 to 20 jump all over this because there interested in increasing there jumpiing ability. I will pick out a inexpensive Vertical Jump program ,that they can afford.

Luke Lowrey's ,the Vertical Project is way to expensive.
 
i tried buying an ad in a college newspaper, for dating. I spent $60 on an ad and got 12 visitors 1 conversion. Sucks
 
CorrectAD said:
If you're actually considering spending the time and energy to physically hand shit out, you'd better do something besides a flier.

Fliers are for chinese food, because people will keep them to use over and over again.

You need to step up.

Here some suggestions.. all are reasonably cheap:

Magnets: you can get some cheap magnets... maybe get a picture of michael jordan or something. People can put this on their fridge. It's useful.

Water bottle: maybe put a flier inside the water bottle

T-shirts: put something funny/wacky on the shirt with your website


Printing fliers is cheap, sure... but you're trying to get people to buy shit from you right?

give them some 'cool' currency, so that spending dollars with you won't be hard to do.
Click to expand...


Thats not a bad idea, deff. beats out the conventional flyer idea. If you still wanted to do the flyer idea I like the concept of inside the bottle.
 
Jerxs is on the right track.

Offer multiple products on a single flyer.

I put myself through college doing stupid stuff like this(pre-internet). You can find people who will work for $30 cash in exchange for 5 hours of work just about everywhere. You just have to supervise them and scale can be an issue.

I was getting out about 25,000 flyers a day at my peak and selling 2 products per thousand flyers. My profit was about $100 a deal after expenses of paying for team leaders and flyer guys. Was good enough to pay for college and earn plenty of money for whiskey and women.

Just come up with a unique URL that you only put on the flyers and that makes tracking easier. The worse the neighborhood the better the response.

Some "Free" products you could sell:
Credit cards, auto loans +refinance, mortgage applications, credit reports, satellite tv, cell phones, colleges, legal advice, alarm systems etc.

As for magnets etc - I would rather spend $.025 per flyer and get bulk out than pay $.20 each and have to rely on higher conversion rates. The worse the flyer the better the response.

Offer more than one product on every flyer - someone who just got satellite tv is going to throw away a satellite tv flyer, but the might want a new cell phone etc.
 
ablaye said:
Instead of flyers, try giving out free t-shirts with the name of your service there. You can also give out bumper stickers to your friends and collegues to help spread the word around.
Click to expand...
Do you know how much it costs to make a t-shirt? How many times will people wear those shirts? Have you ever gotten a free shirt and wore it more than a few times? I seriously doubt that buying Tshirts would be really an economic solution.:bigear:
 
I am doing my promotion like an album release. Im doing t-shirts and im having flyers made also and posting the site in 2 different newspapers here. One of the newspapers you have to pay for to get but its very popular and the other paper is free. Im in the music industry too so i get djs and some artists to put the site in their songs.Whatever it takes I treat it like an album thats about to come out.
 
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