Poor people use Yahoo; well-to-do's use Google

[symptic]

Info released by Hitwise Intelligence and covered by TechCrunch discusses the searching behaviors of the different age groups and income levels of Yahoo and Google users.

• Yahoo users are younger and poorer.
• Google users are more affluent purchasers.

Here are the charts:

 

[bitsdawg]

Thanks for posting that. Frankly, I am surprised. I always thought Yahoo users were older because it has been around longer and people have been using their email, groups, etc. longer.

Like once we older farts set a home page, we forget to change it.

 

[charlotte99]

That sort of makes sense though because Google is now established as the be all and end all of search. So people who know less about the internet, and spend less time online are probably more likely to use Yahoo search and other search engines instead of having a "brand" loyalty to Google.