Say I am beginning a new PPC campaign in a competitive niche. For argument's sake.. let's say, my initial bid to get into the top 1-3 spots for a keyword is $4. I know that there are many factors, but assuming I can get my CTR fairly high and get my QS up, how much could I realistically expect that $4 bid to go down by and still remain in the top 3? Are we talking only pennies or even more such as cutting it in half?
PPC Bids
- Thread starter ryxon
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I surly hop ur market dont requaire $4 to get in the top 3.
[PPC noob]+[cutthroat market]=pwnage
Aniwayz, If Ur good, u can slash da bids in haf and more
[PPC noob]+[cutthroat market]=pwnage
Aniwayz, If Ur good, u can slash da bids in haf and more
"The Phantom", dude are you actually an LOL Cat?
Ryxon; I think this will explain it very well.
services.go**ogle.com/awp/en_us/breeze/5310
When it loads up click on the "4. Actual CPC"
The magical "Quality Score" is what's going to give you the answer to that question, and you can correct me if I'm wrong but you can't tell that.
Besides, if in your market you need $4 to get to the top, the people in the top currently probably know what they're doing and probably have a high quality score.
In my experience quality score goes up over time, so even if you have a perfect site Ad, you'll have to get your first 100 clicks at a pretty high for them to recalculate your quality score and lower your price.
Thanks for the info. No, I'm not bidding anything that's $4 per click. Actually, I'm only using YSM at the moment. I made up a number. I just wanted to see what kind of premium new accounts/low QS people are paying vs. accounts with history/high QS.
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