PPC - Selecting an Offer

[Albus Finch]

Hi,

Time to swallow my pride and ask for some help!

I've been doing PPC for a little while now. I've been running polls -> e-mail submits and am making a small amount of money from that (about $500/month). I am going to continue doing this but I don't think it is going to scale to the volumes that I want to be achieving each month.

Hence why I have been trying to promote some other offers via PPC. My biggest stumbling block has been selecting an offer. I am only a member of RocketProfit (I don't even hear back when I apply to other networks) so I have been direct linking to some of their offers to try to find something that I can build on. I've tried pay day loans, debt consolidation, credit reports and weight loss products. I had a small amount of success with credit reports but the others I literally got no conversions from.

I'm feeling pretty disillusioned. I know this is just a bump in the road and that I'll find something that works for me eventually.

Does anyone have any advice on selecting an offer? Are the things that I have tried just way too competitive for me to even attempt? Should I go back and re-test these offers but with a professionally designed landing page rather than direct linking?

Any advice is greatly appreciated. Thanks!

 

[bubbles]

I look at the EPC of the offer. EPC stands for earnings per click. Its the payout of the offer, multiplied by the number of leads sent by the affiliate, divided by the number of clicks. It gives you the amount of money you actually earn for each click you deliver.

So if your CPC is .10 and your EPC is .20 then you are making .10 per click or 200% ROI.

I look at the EPC for the offer and then estimate what I think I will have to pay per click. If the network EPC is .50 but I think I'm going to have to pay .40 per click I probably won't run that offer. I'd rather run a campaign with an EPC of .20 where I can get .10 clicks from yahoo.

Also for me at least the EPC isn't always accurate. I'm running an offer right now with an EPC of .30 and the network EPC is .13