PPC Traffic CTR vs. Affiliate Conversions

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rskolnik

Sharing Info. Grows $$.
Aug 22, 2006
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What customer conversions are you seeing when sending PPC search traffic directly to an affiliate offer with a first page payout? For every 10,000 clicks your send to your offer... What percentage is converting $$$ for you 2%, 10% or ???. Thanks in advance for sharing your stats.
 


As of my first trial run today...0%.

Whoever said direct links to the affiliate without a landing page is best, lied.
 
Be Specific

When sharing your stats... Please let us know how many clicks you are sending and what your conversions percentages are. In other words:

"I am sending approximately 30,000 clicks per day to the affiliate offer and I am seeing a 2% conversion rate or 600 sales.

Thanks!
 
Would you like our social security numbers too? ;)

This completely depends on the offer you are promoting. Best is about 40% worst is about 2% for me.
 
Its not just the offer, but the quality of traffic -- not just the source but how targeted it is.
 
Andrew said:
Its not just the offer, but the quality of traffic -- not just the source but how targeted it is.

Agreed.

These types of questions are quite pointless without knowing about 5 or 6 other factors.
 
there's so many fucking variables involved that a bunch of us posting our conversion rates wouldn't help anyone.
 
Entrep said:
In my experience sending str8 to the sign up page is a big no no

Yeah i found that out the hard way. But I didn't take that big of a hit. Even so it sucks to lose any money...
 
What is with all of the attitude...

Let's assume that the offer is good, the landing page is good, the traffic is flowing, the keywords are well researched and can be had for a low price... All of the variables are well handled... You have fine tuned the offer with a limit ot $100 and its making you money... Now you are getting ready to throw $10,000.00 at your campaign with the usual search engines...

Saying all that...

What kind of conversion rates are you marketers experiencing on average doing this kind of arbitrage?

Actually, this is very telling... If someone is planning on starting to do some PPC arbitrage then it is helpful to know what the average PPC buy will get you in conversions... No attitude... Just stats... Thanks.
 
Entrep said:
In my experience sending str8 to the sign up page is a big no no
I've experienced both with different campaigns. With a quality landing page that took forever to design and layout, I get maybe 5% better conversions. With a stock landing page using affiliate graphics, I get about 90% less.

Bottom line for me is if I don't have the time or money to create a kick ass landing site it's MUCH better to just .htaccess redirect to the affiliate site (or better yet, just frame it in). If I can create a sweet site it's only slightly better but every little bit helps.

My usual plan of action is to create a quick BS site and get busy with getting crap loads of keywords approved. Once the PPC is rolling I redirect index.htm to the affiliate site and either let it run or start working on creating a quality site landing page of my own. That way I have a baseline metric to compare against once I create my own site.
 
I want to keep this thread going, because its important for the great PPC arbitrage guys to share their average campaign stats with us new marketing guys.

The guys that really have this down are who I am trying to learn from... When you are running a PPC arbitrage campaign: What was your per keyword price averaged over the entire campaign? What was the average amount of your total campaign spend? What did your affiliate offer pay per conversion? How long did you run the campaign? What was your gross profit? These are the hard facts man...

The answer "42% lol" above for instance does not really tell the whole story... I am not trying to be mean spirited or anything... but based on the answer above "42% LOL", should we assume that if TMoney averages 42% conversion rate for every PPC campaign he runs then this means the following: If TMoney spends $10,000.00 with an average keyword price of .12 cents per click then the $10K will buy 83,333 clicks. If TMoney's average conversion rate is 42% [34,999] as stated and the offer pays $10.00 per lead generated then this campaign earned TMoney $349,998.00 for his $10,000.00 spend. I hope this is true for his case! But without the details 42% does not tell the whole story.

Please share your stats with us if you consistently do well with PPC arbitrage? It helps us new guys out a lot... Thanks in advance for sharing your knowledge with us... It's greatly appreciated.
 
seriously dude, you're out of fucking control.
my conversion rate doesn't mean SHIT to you.
i understand that sharing information grows knowledge, but without any specifics it doesn't mean anything.

maybe you should read more instead of just asking for answers. trial and error is how you'll figure it out, not by asking these lame questions and hoping someone will give you their 'secret' formula.

for instance:
i could be running a zip/email submit that pays out $1.50 per lead and get a 42% conversion, while joe could be running a ringtones offer that pays out $10 per lead with a 4% conversion....sally might be running a diet pill that pays $50 per lead with a 1% conversion... who gives a flying fuck. we're all paying different amounts per click - we're all converting at different rates - but we're all still making money.
 
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tmoney said:
for instance:
i could be running a zip/email submit that pays out $1.50 per lead and get a 42% conversion, while joe could be running a ringtones offer that pays out $10 per lead with a 4% conversion....sally might be running a diet pill that pays $50 per lead with a 1% conversion... who gives a flying fuck. we're all paying different amounts per click - we're all converting at different rates - but we're all still making money.

That's exactly right.

Nobody is going to give away their exact stats and name their program (or even industry).

Why?

Because that's their competitive advantage. If you want a piece of it, then start trialling. That's how the rest of us got there.

I am not trying to be mean here - I was once where you are, but the only way to find out is to get in the game.

The only practical advice I can offer you is to set your daily budget on Google and be prepared to lose it the first few times. That's how you will learn. If you want to see what offers are converting (so you can avoid duds) then take a look at the "top performers" lists that most affiliate networks have. Then choose the ones that have a decent commission and start testing.
 
and, like everything - do your homework before you dive in.

search around, see what people are doing, then pay close attention to the big players... you'll know they're big when you see their domains over and over. (copy those guys)

you'll learn a lot more from that than you will from asking these dumb hypothetical questions.
 
Yeah, I'm doing PPC arbitrage, not affiliate conversions, but i agree. a lot of testing is required. you'll have to come up with your own "formula" no one is going to give you one. I lost money on my first few sites,..and i'm still losing money, but i'm starting to catch up. just trial and error...and don't think or say things, do things
 
rskolnik

Shoemoney did exactly what you are looking for for the ringtone market. It is probably the closest thing someone spilling the beans.

You could go play in that market or use it as a guide.

http://www.shoemoney.com/2006/04/08/the-1000000-experiment-with-ppc-part-1/

http://www.shoemoney.com/2006/04/13/10k-ppc-experiemnt-part2/

Now my advice is to not copy anyone - do your own testing.

Build some landing pages, set up an analytics program, hook up a click fraud program.

Buy ads at MSN or use free money from initial signups at Yahoo - run several campaigns - different landing pages different programs and see what converts.

Now print out you analytics - head down to starbucks and figure out what worked and what did not -

Then exploit the hell out of what worked.
 
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