Promoting Car Insurance leads

[s1mplygo1d]

Hi,
I've always avoided car insurance offers, due to the extremely high competition.

Does anyone have any advice as to promoting this niche (obviously, not after specifics, just general)?

 

[harry1970]

you need to find the right offer (split test several) then dump about 10,000+ long tail keywords into a campaign to see what works. Once you have found some winning keywords, seperate each winning keyword into its own individual adgroup and try to scale that keyword. You need high CTR (aim for 10%+)

But like anything, 95% of your keywords will be shithouse, you're a gold digger looking for the good 5%. Great niche. Its competitive for a reason $$$$

 

[kingfish]

It's a pretty mature niche. If you're a newbie or don't have a huge bankroll I'd say probably look elsewhere. Though if you are creative you could also do well probably.